Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Pfizer posted an earnings beat in its third quarter, with revenue soaring over 134% thanks to solid Covid-19 vaccine sales. Pfizer also raised its outlook for the full-year, expecting revenue to surpass $80 billion. Peter Andersen, CEO & founder of Andersen Capital Management, joined Cheddar Movers to discuss.
Just days after Facebook's Meta announcement, Microsoft announced that it will be launching its own mixed reality platform called Mesh through Teams. Jared Spataro, corporate vice president at Microsoft 365, joined Cheddar to provide some additional insight into this metaverse for businesses and how they can benefit from incorporating the tech. Among the features, Mesh users will be able to use cartoon-like avatars to interact with colleagues in an immersive virtual environment.
Cheddar gets a look at Curiosity Stream's 'Ancient Oceans'; Deep-sea biologist Heather Bracken-Grissom sheds light on some of the monsters that we can and cannot explain lurking in the darkness of the ocean's depths; Tim Janssen, CEO of Sofar Ocean, discusses Sofar Ocean's latest round of Series B funding, and how Sofar Ocean is helping connect all five oceans to help everything from climate change to the global shipping industry.
Tim Janssen, CEO of Sofar Ocean, joins 'Cheddar Reveals' to discuss Sofar Ocean's latest round of Series B funding, and how Sofar Ocean is helping connect all five oceans to help everything from climate change to the global shipping industry.
Bob Carter, EVP of sales at Toyota Motor North America, joined Cheddar to discuss the company's first all-electric SUV, the BZ4X, to be available in the United States in spring of 2022. Carter also went into the ongoing global semiconductor chip shortage that forced the automaker to slash production by 15 percent in November impacts on production and the other electric vehicle model being offered from its Lexus brand.
Marjorie Mesidor, Esq., Partner, Phillips and Associates, PLLC and Dr. Anthony Santela, professor of health administration and university covid coordinator at the University of New Haven join J.D. Durkin and None Of The Above to talk about the expected fallout from New York City's vaccine mandate.
Zillow shares plummeted on news that homes the real estate marketplace purchased in order to flip are worth less than their original sale prices. Last month the platform announced a halt of home purchasing due to renovation costs and construction labor shortages.
Rachel Cleetus, the policy director and lead economist of the climate and energy program for the Union of Concerned Scientists, joined Cheddar to break down some of the key goals from the COP26 summit and why leaders must focus on the science of climate change instead of getting bogged down by petty politics and the fossil fuel industry. "The main thing they have to do, make sure we're cutting our emissions sharply within this decade because the science shows that we have to cut global emissions in half by 2030 if we're going to meet our goals of averting some of the most catastrophic impacts of climate change," she said.
Patrick Healey, Founder and President at Caliber financial Partners, joined Wake Up With Cheddar to discuss what's poised to be a key week for the markets, as investors await Fed comments on inflation and the October Jobs report out Friday.
