Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
President Biden expected to unveil details on a Covid-19 vaccine mandate for businesses in coming days.
This comes just days after The White House issued separate vaccine mandates for federal contractors across the country. Mark Kluger, Founding Partner, employment law firm Kluger Healey joined Cheddar's Opening Bell to discuss.
Christie's has announced the sale of Beeple's first ever physical artwork and video NFT called 'Human One.' The hybrid piece is expected to fetch over $15 million at its upcoming auction. Noah Davis, Christie's Head of Digital Art joined Cheddar's Opening Bell.
The U.S. is introducing a new travel system on November 8, opening up our borders to millions of international visitors. But, it will make reentry more difficult for unvaccinated Americans and reinforce the Biden administration's efforts to increase vaccinations. Adit Damodaran, economist at the travel app Hopper, lays out the new policy and what travelers can expect to pay for airfare this holiday season.
Later today House Republicans will grill Snap, Tiktok and Youtube on how their products affect the mental health of teenagers. It comes after a report revealed that Facebook's photo sharing platform, Instagram, can be harmful to teen's mental health. Rishi Bharwani, Director of Partnerships and Policy, Accountable Tech joined Cheddar's Opening Bell to discuss.
Facebook is changing its company name to Meta. The social media giant is rebranding itself to focus on building the metaverse, a futuristic, immersive experience that would allow people to interact virtually on a daily basis. Steve Sosnick, Interactive Brokers' Chief Strategist, joined Cheddar to discuss the implications of the metaverse and why Facebook is making the move now.
As the White House and Congressional leaders work towards finalizing the legislative framework of the Build Back Better budget deal, paid family leave, one of the hallmarks of President Joe Biden's Social Safety Net agenda, still stands in flux. Molly Day, Executive Director, Paid Leave for the U.S. joined Cheddar's Opening Bell to discuss why the finalization of this bill is imperative.
Gayle Jennings-O'Byrne, Co-Founder of WOCstar Fund, and Tracy Gray, Founder & Managing Partner of The 22 Fund, discuss the mission behind forming The Ally Capital Collab, and how investing in women-led startups can change the U.S. economy.
Rebecca Walser, President at Walser Wealth Management, talks about the strength in tech earnings and the major headwinds to impact markets before years end.
Mark Sebastian, CIO of Karman Line Capital & Founder of OptionPit.com, discusses the inflation headwinds impacting the market and how scrutiny over Facebook's practices could impact revenue for the social media giant going forward.
