Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
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Steven Salz, Co-Founder & CEO of Rivalry, joins Cheddar News to break down how the metaverse plays into Internet culture, how augmenting human experiences impacts businesses, and how 5G technology plays into making it all possible.
Bed Bath & Beyond and Kroger have announced a new e-commerce partnership as the grocer looks to expand home goods and baby product offerings. Bed Bath & Beyond is also expected to expand its online product stock.
Orlan Boston, EY Americas ESG Markets Leader, joins Cheddar News to discuss the latest trends coming out of COP26 that companies should be paying close attention to, and what it really means to be a sustainable company.
Carlo and Baker discuss the election results across the country, including a Republican comeback in Virginia -- and possibly NJ -- plus the CDC gives the go-ahead for child vaccinations, Atlanta wins the World Series and more.
