Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Cannabis is now the fifth most valuable crop in the United States behind corn, soybeans, hay, and wheat. Its $6.2 billion wholesale harvest value surpassed that of staples like cotton, rice, and peanuts, according to a new report from Leafly. Cheddar's Chloe Aiello spoke to Leafly CEO Yoko Miyashita about the report's findings.
As we move closer toward the end of 2021, many people have moved forward with their lives in an effort to put 2020 behind them. But it turns out, some people are still struggling with the pressures associated with a post-pandemic society. According to a new poll by the American Psychological Association, 32% of American adults are still stressed by the pandemic and it turns out, some of that may have to do with your job. Ted Guastello, chief strategy officer with AMFM Healthcare joins Cheddar News to discuss.
Citi and Getty Images are teaming up to create a new toolkit featuring diverse images. The goal is to offer marketers and companies the opportunity to feature authentic representation, culture, and identity in advertising. The 'Diversity, Equity, & Inclusion Imagery Toolkit' will be available in multiple markets around the globe, including the United Kingdom, Singapore, Mexico, and Hong Kong. Tristen Norman, head of creative insights for the Americas at Getty Images to talk about the partnership.
Sustainable footwear and apparel company Allbirds made its public debut on the Nasdaq on Wednesday, and CFO Mike Bufano joined Cheddar's "Between Bells" to discuss the IPO and the company's $3.3 billion valuation. Bufano attributed its recent success to product offerings and expanded brick and mortar locations. "There's lower returns when people go to a store and then there's no outbound shipping when people go to a store as well. So, the stores are both great brand beacons, they're profitable in and of themselves, and they help the overall margin profile of the business," he said.
Avis stock surged more than 200 percent on October 2 after the company reported better-than-expected earnings. The move comes as Avis also looks to get involved in the EV industry and Elon Musk clouded the issue over Tesla's contract with Hertz. Joel Hawthorne, head trader and CEO of the Morning Snapshot, gave Cheddar his insight into what's happening for the rental car company on Wall Street.
Rob Garf, VP of industry strategy and insights at Salesforce, joined Cheddar's "Opening Bell" to talk about the rising cost of goods this holiday season noting shoppers will be paying 20 percent more than the previous year. He explained that while consumers will be willing to spend more on gifts, they will likely purchase fewer items and visit fewer stores. Garf also said he expects the pandemic norm of online shopping to continue its growth during the holidays.
Nike and Dick's Sporting Goods announced an integration of their loyalty programs that will allow customers to shop for exclusive Nike branded apparel on the Dick's Sporting Goods platform. Customers will also be able to make returns at its retail locations even if shoes were purchased directly from Nike.
