Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Carlo and Baker discuss the fallout from Tuesday's election and the flashing warning sign for Dems ahead of the midterms. Also, a big 2A case at the Supreme Court, Aaron Rodgers has Covid and is in big trouble, and a first for the MCU.
Milton Ezrati, Chief Economist at Vested, joins Cheddar News' Closing Bell, where he breaks down the Federal Reserve's latest policy decision and discusses what he will be listening for most closely when Fed Chair Jerome Powell takes the podium.
Commercial real estate platform LEX made history with the first real estate IPO open to the public in the United States. CEO and co-founder Drew Sterrett joined Cheddar's "Closing Bell" to provide some background on his company and to discuss the ins and outs of taking a building public.
The EV market has risen up quickly and the country that leads the way is China. The country has seen company's like Xpeng emerge with their technological innovations as it tries to produce flying cars by 2024. Cheddar News was joined by Alexa St. John, Transportation Reporter at Insider to discuss all things EV market in China and if the United States can catch up.
As popular sustainable shoewear company AllBirds makes its public debut on the Nasdaq, trading on the ticker under "Bird" , Baron's Markets Reporter Karishma Vanjani breaks down the future of the company as it competes in alongside other sustainable companies with recent IPO's.
