Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Fintech firm NerdWallet made its IPO debut on the Nasdaq on Thursday. CEO Tim Chen joined Cheddar to talk about the decision to tap the capital markets now and explained the company's revenue model by taking a cut from financial products like credit cards and loans sold through the site. Chen also talked about the firm's stance on cryptocurrencies, noting it advises people to only invest what they can afford to lose. (Updated November 5, 2021 to reflect that NerdWallet went public on Nasdaq, not NYSE.)
New York City taxi drivers won a major victory to slash the cost of money owed for taxi medallions. The announcement follows a two-week long hunger strike at City Hall by some drivers to demand debt relief.
Moderna reported a massive miss on revenue in its Q3 earnings, taking in $5 billion versus the expected $6.21 billion despite sales of the COVID-19 vaccine. The pharmaceutical giant's stock dropped sharply on the news.
Joan E. Solsman, a senior reporter at CNET, joined Cheddar's "Opening Bell" to talk about Netflix moving to offer mobile video games for Android users as part of their subscription. She said this is likely one "baby step" for the streaming giant as it moves into the space. "You can see what Netflix wants to do eventually down the line is have these great ambitions to make their service be more than just passive TV, movies," she said. "They're moving more into merchandising, that they're moving more into in-person experiences. They're trying to broaden a way, which is a great thing to do when everyone keeps talking about metaverses."
CVS is working to become a major health care provider as the pharmacy chain adds doctors to its payroll, following a trend among pharmacies like Walgreens integrating more primary health care services.
Insurance tech company Lemonade is now offering automobile coverage, and CEO Daniel Schreiber joined Cheddar to talk about the company's commitment to not investing in "coal or other pollutant industries." He noted that the new product was incentivizing car insurance in "an environmentally responsible way." Schreiber also discussed expanding coverage beyond pet, life, and home insurance, and how it has impacted business since going public.
Arpan Parikh, psychiatrist and senior director of clinical experience for Ro Mind, joins Cheddar News to discuss
the new digital mental health platform for anxiety and depression.
Tuna Amobi, Director and Senior Equity Analyst at CFRA Research, joined Wake Up With Cheddar to break down the big takeaways from Roku's Q3 earnings report, as the company warns of further supply chain issues in the coming months.
