Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The Chinese government causing quite a stir after urging families to stock up on essentials ahead of winter months amid a global energy crisis and supply chain woes disruptions. Keith Krach, the former Under Secretary of State and former DocuSign Chairman and CEO, joined Cheddar News to discuss.
It's earnings season for the hospitality industry, with Marriott, MGM, Booking Holdings, and Hyatt all set to report on November 3. The stakes are high as investors look for signs that travel is returning after months of pandemic-related disruptions. Hilary Kramer, chief investment officer for Kramer Capital Research, joined Cheddar to explain why the industry still has a long way to go when it comes to recovering from the pandemic.
The Federal Reserve announced it would begin tapering asset purchases in mid-November and that it would keep interest rates low. Stocks hit a record high on the announcement. Dan Eye, Head of Asset Allocation & Equity Research at Fort Pitt Capital Group, joins Cheddar News' Closing Bell to discuss the Fed news, as well as Q3 earnings season.
Both the S&P 500 and Nasdaq hit new highs Thursday, with investors keeping an eye on strong economic data, and tech stocks boosting the Nasdaq. The Dow closed lower, but hovered near a record. Brandon Pizzurro, Director of Public Investments at GuideStone Capital Management, joins Cheddar News' Closing Bell to discuss today's close, Q3 earnings season so far, and 2022 outlook amid Fed announcements.
The largest car search platform in India, Cardekho, recently raised $250 million in what the company calls a pre-IPO round led by leapfrog investments. The funding bumps CarDekho above unicorn status with a $1.2 billion valuation. The company currently has a catalogue of more than 3,000 pre-owned cars for online purchases and hopes to expand with the new funding. Partner and co-head of South Asian investment for LeapFrog Stewart Langdon joins Cheddar News' Closing Bell to discuss.
E-scooter company Bird made its public debut on the New York Stock Exchange on Thursday. CFO Yibo Ling joined Cheddar to discuss what made the company launch a SPAC IPO now. Ling noted one of the deciding factors was the need to scale the business to help take "gas-guzzling cars off the road" by growing into more locations. "A large portion of our proceeds will go to fund expansion into these new geographies," he said.
Booking Holdings CEO Glenn Fogel joined Cheddar's "Closing Bell" to discuss the online travel company's Q3 earnings beat and the state of the travel industry. The earnings win was a sign that a sense of normalcy is slowly returning, according to Fogel, though he expressed disappointment in the Biden administration's delay allowing international vaccinated travelers into the country. He also predicted that elevated prices in areas like room bookings will remain high as travelers continue to pay more even as occupancy rates remain low.
Fintech firm NerdWallet made its IPO debut on the Nasdaq on Thursday. CEO Tim Chen joined Cheddar to talk about the decision to tap the capital markets now and explained the company's revenue model by taking a cut from financial products like credit cards and loans sold through the site. Chen also talked about the firm's stance on cryptocurrencies, noting it advises people to only invest what they can afford to lose. (Updated November 5, 2021 to reflect that NerdWallet went public on Nasdaq, not NYSE.)
