Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Many are celebrating Marvel's 'Eternals,' the most diverse film the company has ever made. CAPE has teamed up with other nonprofits to launch the #oneopen campaign, tied to the Eternals, which aims to support and amplify films led by diverse talent. Michelle Sugihara, the Executive Director of CAPE, joined Cheddar to discuss.
A recent token called 'SQUID' which was developed after the Netflix series Squid Games has now cost several investors to lose their investments. According to Gizmodo, the developers have now walked off with $3.3 Million thanks to them not allowing buyers to sell any of their coins. The question now is: How can one protect themselves from being caught up in any crypto scams? The Host of the O Show Wendy O, joined Cheddar to discuss more.
Dr. Rachel Cleetus, Policy Director and Lead Economist of the Climate and Energy Program for the Union of Concerned Scientists, joined Cheddar News to discuss the COP26 summit.
The U.S. economy added 531,000 jobs in October beating expectations by a large margin. Mark Avallone, founder and president at Potomac Wealth Advisors, joined Cheddar to dive into the numbers and discuss trends like the gains made in leisure and hospitality. "When you look at the hotel chains, the travel-related opportunities out there, they are booming," he said. Avallone noted that delayed life events like weddings have added to the growth, noting that, "The pent up demand for activities that people postponed, plus the desire to enjoy life, is all systems go right now, and I think that's something we're going to see more of."
Noel Kinder, chief sustainability officer at Nike, joined Cheddar to talk about the company's role at the COP26 climate summit from Glasgow, Scotland, and the commitment to reducing its own carbon footprint. Kinder also talked about partnering with the company's supply chain to only use products that are sustainable and meet Nike's goal of being a climate-conscious brand. "We've doubled down on that commitment. We know that our foundation that we've created over those decades is really important, and our consumers really care about this," he said.
A Freitag pod with Carlo and Baker, talking about the upcoming federal vax-or-test deadline, the most shocking upset of this week's elections, an incredible story of selflessness and Love, Hate, Ate.
