Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Jason Fudin, CEO of WhyHotel, joined Cheddar's On the Job: The October Jobs Report to break down what the next few months could look like for the travel and hospitality sectors, which were hit hard by the pandemic.
The Federal Reserve finally announced its taper plan on Wednesday saying that it planned to scale back on bond purchases as growth slows, and would not rush to raise interest rates. Ross Mayfield, Investment Strategy Analyst at Baird spoke on whether or not a decrease in inflation could be in the country’s future amidst comments made by Fed chairman Jerome Powell. Baird also broke down ADP jobs numbers ahead of the Labor Department's October jobs report.
Joseph Gordon-Levitt, CEO and co-founder of HitRecord, and Jared Geller, president and co-founder of HitRecord, join Cheddar News to discuss the platform's 'Class Projects'. Gordon-Levitt also talked about playing Jiminy Cricket in Disney's live-action 'Pinocchio.'
One e-commerce company is putting diverse beauty brands first. 'thirteen lune' was launched last year and carries 100 brands, 90% percent of which are founded by Black, indigenous, people of color (BIPOC). The company has grown tremendously within the past year and just landed a $3 million funding round led by Fearless Fund, a venture capital firm created by women of color, for women of color. Nyakio Grieco, co-founder of thirteen lune joins Cheddar News to talk about the new funding.
Evan Vandenberg, the founder and CEO of Dibbs, a sports card trading platform, joined Cheddar to break down how his company allows sports fans to buy and sell fractions of sports cards. The physical trading cards are typically held in a vault while fans are provided with a digital representation of that card that they can go on to sell or even buy more fractions of the item. Vanderberg also talked about the company's $13 million Series A funding round and investments from major sports figures like the NBA's Chris Paul and NFL's DeAndre Hopkins.
