Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The pandemic caused chaos in the wedding industry after ceremonies were postponed last year. But now couples face a new problem as they look toward their big day: supply chain issues. Tim Chi, CEO at The Knot, joined Cheddar to provide some additional details about the supply constraints affecting everything from venues to flowers. Chi also talked about The Knot celebrating its 25th anniversary and how the business has transformed over the years.
Elon Musk asked Twitter if he should sell about $20 billion worth of his Tesla stock and about 58 percent of those who answered said yes. The Tesla CEO pledged to abide by the results of the poll, whichever way it went. Arun Sundararajan, NYU Stern professor & author of "The Sharing Economy: The End of Employment and the Rise of Crowd-Based Capitalism," joined Cheddar to discuss what the Twitter poll says about America's attitude towards billionaires and the nation's tax system.
David Ewalt, Editor in Chief of Gizmodo, joins 'Fast Forward' to paint a picture of what a metaverse-driven future looks like, and how it will propel the future of work and education.
Hyperlocal social networking platform Nextdoor made its public debut on the NYSE via a SPAC merger with Khosla Ventures Acquisition Co. II on Monday. CEO Sarah Friar joined Cheddar's "Opening Bell" to talk about what drove the company to a public offering and growing the platform on a global scale. "This allows us to not go back after investing and growing the neighborhood," Friar said. She also talked about the app's pandemic success and the fact that people have stuck around as businesses reopened on a larger scale.
Two years after its launch, Disney's streaming service is celebrating Disney+ Day by offering new and eligible returning customers a reduced subscription price of $2 for one month. The regular $7.99 monthly fee will kick in at the end of the promotion.
Christine Short, VP of research at corporate event data firm Wall Street Horizon, joined Cheddar to discuss AMC's upcoming Q3 earnings report. Short said that she expects the movie theater chain to see another quarter of growth with a 500 percent increase in revenue as people continue to return to theaters. She also noted AMC is expected to show a strong Q4 with a return to the $1 billion mark for the first time since before the pandemic and discussed its plans for diversifying revenue streams with retail popcorn sales and accepting bitcoin payments.
Dr. Nasia Safdar, Doctor at UW Madison, joined Wake Up With Cheddar to discuss the implications of Merck sharing its antiviral pill, which has been shown in early trials to cut hospitalizations and deaths by half, with poorer nations around the globe.
Nationwide job openings are about 50 percent higher than they were prior to the pandemic, yet the country is still seeing a skills gap disconnect between workers looking for jobs and employers looking for workers. Julia Pollack, Chief Economist at ZipRecruiter, explained the disconnect, and which workers are returning to the workforce after taking a step back during the pandemic.
