Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Ben McMillan, CIO at IDX Digital Assets, joins Cheddar News' Closing Bell, where he explains how the recent surge by Ethereum and Bitcoin can be connected to a play against inflation.
AI chipmaker Hailo raised $136 million in its latest funds round, representing one of the largest investments ever in the AI chip space. It comes amid the ongoing global chip shortage, and a surge in demand for the company's technology, which is used to power smart cities, cars and homes, and the next generation of retail. Hailo co-founder and CEO Orr Danon joined Cheddar News' Closing Bell to discuss.
The two biggest names in the ride-sharing industry reported earnings this week. Uber and Lyft both beat Wall Street expectations on their top and bottom lines, as the companies and the ride-sharing industry have recently faced several challenges like the pandemic, the supply chain crisis, and driver shortages. Johnson Research Group CEO Chris Johnson joined Cheddar News' Closing Bell to discuss.
The Biden administration is giving businesses a deadline to implement a vaccination mandate, saying companies can take until after the holiday season. Andew Noymer, Associate Professor of Population Health and Disease Prevention at the University of California, Irvine, joined Cheddar to discuss.
Gaming technology studio Mythical Games recently raised $150 million in a round led by Andreesen Horowitz, bringing Mythical's valuation to above unicorn status at $1.2 billion. Mythical Games' mission is to create a new generation of gaming with play-to-earn games that allow players to play to win actual cryptocurrency. Now the company is taking it to another level with NFT technology, allowing players to play with characters they can truly own. Mythical Games CEO John Linden joined Cheddar News' Closing Bell to discuss.
Tesla CEO Elon Musk posed a question to his Twitter followers over the weekend: 'Should I sell 10% of my Tesla shares in order to pay off a looming $15 billion tax bill?' Shares plummeted after he posed the question, and just over half of 3.5 million Twitter voters said Musk should sell a fraction of his shares. Dan Ives, Managing Director of Equity Research at Wedbush Securities, joins Cheddar News' Closing Bell to discuss whether or not Musk's Twitter poll was significant amid his looming tax bill, and how investors are feeling after yet another controversial tweet from the Tesla chief.
E-scooter company Lime is gearing up to launch an IPO after raising $523 million in debt financing. CEO Wayne Ting joined Cheddar to talk about the decision behind the future public offering citing the fundraise as a sign of investor confidence, despite a massive drop-off in ridership amid the pandemic. He noted that some of the funds will not only be used to pay down debts but to also upgrade the company's fleet of e-bikes and scooters. "We're going to be investing $20 million of this funding towards our mission to get to net-zero on carbon by 2030," he said.
Weekly grocery delivery startup MilkRun raised $6 million in Series A funding on Friday, and Julia Niiro, CEO and founder, joined Cheddar to discuss what distinguishes MilkRun's grocery delivery model from the competition, explaining the service connects customers with local farmers being able to provide items not found in the typical stores. Niiro also talked about the impact that supply chain bottlenecks have had on the business. "This was a moment when people needed local food production," she said of MilkRun seizing the opportunity to expand to other markets amid the global food distribution issues.
With vaccinated international travelers being admitted into the United States, the service and hospitality industry could experience a boom. John Geller, president of Marriott Vacations Worldwide, joined Cheddar to talk about the gradual increase in stays at Marriott properties and noted that occupancy has reached near pre-pandemic levels. Regarding the holiday season, he said, "people love to travel, so I wouldn't be surprised if, in most of our resorts, we're not pushing close to a high 90 percent occupancy."
