Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The world hit a grim milestone on Monday, with COVID-19 cases surpassing a quarter of a billion worldwide. As cases increase, the fight to beat the virus continues as well, with a number of medical breakthroughs coming out over the last few months in the form of pills from Pfizer and Merck. Regeneron is now the latest company to join the fight, recently releasing new data on a covid antibody cocktail. Professor Peter Pitts, former FDA Associate Commissioner and the founder of the Center for Medicine in the Public Interest breaks down the differences between the 3 treatments and why vaccines are still among the fire line of defense.
Doug Astrop, managing partner at Exponential Investment Partners, joined Cheddar to discuss Peloton's precipitous price drop, and whether the company can recover as the at-home workout trend tapers off. "They've lowered the prices on their equipment to try to attract a bigger audience because ultimately they're sort of headed to this Apple ecosystem model where they can monetize a loyal customer base," he said. Astrop noted that he believes there is a reality where the in-person gym experience and Peloton's at-home programs can co-exist.
Bill Stone, Chief Investment Officer at Glenview Trust Company, joined Wake Up With Cheddar to break down markets headlines ahead of the start of the trading week.
Jill and Carlo discuss the scenes of joy at American airports as borders reopen, another tool in the Covid toolbox, the latest in the Astroworld crowd crush tragedy and more.
Next week will see several different events that will likely weigh on the markets. Cheddar News' Closing Bell dives in, from the continuation of third-quarter earnings season to Rivian's IPO and a 're-IPO' from Hertz, along with more inflation data.
Frank Lee, Managing Director at Miracle Mile Advisors, joins Cheddar News' Closing Bell, where he explains why markets are soaring after the Dow, S&P, Nasdaq, and the Russell 2000 all reached new record closes to begin the trading week.
Amid an ongoing labor shortage, more companies are turning to automation for processes like shipping and delivery in order to relieve supply chain pressures. But what does this mean for the wider labor market - will those jobs return? How will workers fare once supply chain issues ease? Sam Lurye, CEO and Founder of automation startup Kargo, joins Cheddar News' Closing Bell to discuss the pros and cons of automation, how workers can adapt alongside new technology, and how the pandemic led to the perfect storm for the rise of automation.
