Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Rental car company Hertz is jumping up from OTC trading to the Nasdaq after being delisted from the NYSE and undergoing bankruptcy in 2020. Interim CEO Mark Fields and Tom Wagner, co-founder and managing member at Knighthead Capital Management, joined Cheddar's "Opening Bell" to talk about reviving the business and how it plans to navigate issues like the ongoing car shortages. Regarding the electrification of the rental fleet, Fields noted that the company is looking to partner across the EV industry outside of the announced relationship with Tesla. The company is now trading under the ticker symbol HTZ.
The U.S. economy added 531,000 jobs in the month of October, painting a better picture of the economy that analysts had expected. Jared Bernstein, Council of Economic Advisers Member for President Biden joined Cheddar's Opening Bell to discuss.
Facebook officially announced that it is shutting down its facial recognition software which identifies users in photos and videos. The decision comes during growing societal concerns over the use of the technology. Cathy Hackl, Tech futurist and CEO of the Futures Intelligence Group joined Cheddar's Opening Bell.
Christine Short, VP of Research at Wall Street Horizon, discusses revenue growth of the theater chain given the uptick in ticket sales and what to expect ahead of the company's Q3 earnings.
AMC entertainment has third quarter earnings after the bell November 8. The movie theater chain is expected to post a quarterly loss of $0.53 per share, with revenue at just over $717 million. This quarter last year, AMC lost $5.70 per share, after reporting revenue of $119 million. Claire Atkinson, chief media correspondent at Insider, tells Cheddar what to expect from AMC earnings and what it says about the movie theater industry's recovery from the pandemic.
Markets opened higher to kick off the week as investors continue to digest the better-than-expected jobs report, which showed 531,000 new jobs created in October. Ken Johnson, CFA, Investment Strategy Analyst joined Cheddar's Opening Bell to break down his early market insights.
Sean Kinghorn, Global Sustainability Leader at Intuit, talks about the new marketplace and the importance of the private sector spearheading world climate initiatives.
Josh Stech, Co-Founder & CEO of Sundae, discusses why Zillow would have difficulty being profitable in the home-flipping business and discusses how demand is changing within the housing market.
