Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Amazon founder Jeffrey Bezos took to the stage at the U.N.'s COP26 Climate Summit to unveil a new plan to combat climate change, but some say it might do more harm than good. Justine Calma, Science Reporter at The Verge, joined Cheddar to discuss.
Misfits Market, the grocery delivery company that capitalizes on curbing food waste, expanded into California for the first time on Wednesday. Abhi Ramesh, founder and CEO, joined Cheddar to discuss the launch in the Golden State, after the company's beginnings in Philadelphia and experiencing a wave of growth amid the pandemic. He noted that the expansion was an opportunity to provide West Coast communities with fresh produce as "one in five California households are in food deserts and don't have access to fresh, healthy food."
George Seay, CEO of Annandale Capital, talks about the supply chain issues and labor shortages impacting the tech sector, and where to hedge as inflation rises.
The Justice Department has filed a lawsuit to block Penguin Random House from acquiring its rival Simon & Schuster. The DOJ hopes this will block the merger, which it says would ultimately hurt authors and consumers nationwide. Barry C. Lynn, executive director of the Open Markets Institute, joined Cheddar to explain what the lawsuit signals about the Biden administration's approach to cracking down on antitrust, and why Amazon might be next.
Bryan Freeman, Executive Chairman of Real Good Foods, discusses the need for healthy meal choices in the frozen food space and what expansion for the company looks like.
Lance Ippolito, Head Trader at The Future of Wealth, talks about the health of the tech sector amid the supply chain challenges and the catalysts fueling record highs on the stock market.
Darren Schuringa, Founder & CEO of ASYMmetric ETFs, discusses the major risks to markets and offers ways to hedge high inflation as consumer spending continues to rise.
Danielle Dimartino Booth, CEO & Director of Intelligence at Quill Intelligence and former Advisor to Dallas Fed, talks about what to expect from the FOMC meeting, and how labor participation and wage growth may impact inflation going forward.
Kristina Hooper, Chief Global Market Strategist at Invesco, talks about the Fed's flexibility around tapering and what to expect for the October Jobs Report.
Will Rhind, Founder & CEO of GraniteShares, talks about consumer spending amid inflation concerns and discusses the headwinds impacting the tech and energy sectors.
