Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Identity verification startup Socure recently raised $450 million dollars in a series E round, bringing the company's valuation to $4.5 billion. Socure says it is now the highest-valued private company in the identity verification space, and that the funds will be used to accelerate its mission to verify 100% of good identities and eliminate identity fraud across all industries. Socure Founder and CEO Johnny Ayers joins Cheddar News' Closing Bell to discuss.
On Tuesday, an Oklahoma court overturned a ruling in a case against Johnson & Johnson for liability in the opioid crisis, and on Wednesday a North Carolina judge put a pause on the thousands of lawsuits accusing the company's baby powder product of containing cancer-causing asbestos. Elizabeth Burch, a professor at the University of Georgia school of law, joined Cheddar to break down the legal results that the pharmaceutical giant had long been hoping to get.
3D printing company Velo3D released its first earnings report since going public in September. CEO and co-founder Benny Buller joined Cheddar to discuss the company's bottom line miss while noting he expects revenue for the year will hit $26 million. Buller also expressed optimism about the company achieving $89 million in revenue in 2022.
Wheels Up CEO Kenny Dichter talked to Cheddar about the aviation company's Q3 earnings report, the increase in memberships, and rising fuel costs. He attributed some of the increase in the number of members and rising revenue to lingering concerns about commercial flying amid the pandemic and noted that legacy members have used the service more frequently than in previous years. Dichter also explained that a rise in pricing is planned for December.
With more companies offering employees flexibility in work schedules, Airbnb is looking to accommodate flexible travel plans. Chief Strategy Officer Nathan Blecharczyk joined Cheddar to discuss the growing trend of people staying in Airbnbs for longer periods of time. "In December over the holidays, in North America, we are seeing a 68 percent increase in the demand for month-long stays relative to years past," he said.
Asad Hussain, lead mobility analyst at data company PitchBook, joined Cheddar to discuss the blockbuster Rivian IPO. The electric truck maker's valuation jumped to more than $90 billion, signaling progress in the "multi-decade transformation in mobility," according to Hussain. He noted that electric automakers like Rivian, Tesla, and Lucid, will continue to lead electrification in being free to innovate and lacking the legacy issues facing traditional, combustion engine carmakers.
Coinbase reported third quarter earnings yesterday and revenue did not at all meet estimates, with the company saying that it also saw a staggering decrease of about 1.4 million customers in comparison to the previous quarter. This comes in the same week where bitcoin and ethereum, two of its most important digital assets hit record highs. Martin Gaspar, research analyst at CrossTower explains how a soft crypto trading quarter contributed to the less-than-ideal revenue outcome.
John Jannarone, Editor-In-Chief at IPOedge.com, joined Wake Up With Cheddar to discuss Riivian ahead of its public debut on the Nasdaq, as investors gear up for the biggest IPO for a U.S. company since Facebook.
DoorDash is set to acquire European-based food delivery company Wolt in an $8.1 billion deal. Ann Berry, chief investment officer at media platform Wheelhouse, joined Cheddar to discuss how this positions DoorDash in the prepared food and potentially the grocery delivery space. "I do think that what DoorDash is trying to be thoughtful about now is how to take that there's been a shift in consumer behavior in terms of mobile ordering and delivery and try and apply it to other categories," she said, also pointing to its partnership with beauty supply company Ulta.
