Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Jeff Powell, Managing Partner & CIO at Polaris Wealth Advisory Group, discusses how supply chain issues and inflation will impact consumer spending, and discusses the future of the electric vehicle market.
Sotheby's is getting into the crypto game. The auction house announced it will now be accepting bids in increments of ETH, marking the first time that an auction will field live bids in crypto. This announcement comes just a week ahead of Sotheby's contemporary art auction 'The Now Evening Auction' for two works by Banksy: Trolley Hunters and Love is in the Air. Alex Branczik, Sotheby's Chairman for Modern & Contemporary Art joined Cheddar's Opening Bell to discuss what went into this move.
Jim Worden, Chief Investment Officer, Wealth Consulting Group, talks about the consumer spending headwinds and breaks down the bright spots from Disney's earnings and Rivian's IPO.
Autonomous tech developer Embark made its Nasdaq debut on Thursday via a SPAC merger, making its CEO Alex Rodrigues, the youngest chief executive of a publicly-traded company at the age of 26. He joined Cheddar's "Between Bells" to discuss what led to the IPO and what it means for the trucking industry as it looks to navigate ongoing supply chain issues. "I think there are really three major benefits to autonomous trucks. You think about the benefit from an efficiency perspective, from a safety perspective, and from an environmental perspective," Rodrigues noted.
AppHarvest CEO Jonathan Webb joined Cheddar's "Opening Bell" to talk about the company's Q3 earnings, stating sales data showed the indoor farming tech firm remained on track with its 2021 outlook. Webb also discussed a new campaign called "Fight The Food Fight," to encourage consumers to support a more resilient, sustainable food system.
Inflation hit a concerning milestone last month, rising by as much as 6.2 percent, the highest that it's been since 1990. Consumer pockets felt the increase the most in gas and food costs. Jason Ware, Chief Investment Officer at Albion Financial Group spoke to Cheddar about what lead to the spike in costs and if high inflation will be here to stay in 2022.
Mike Proulx, VP and research director at Forrester, joined Cheddar to talk all about Disney's lackluster Q3 earnings after the company reported a slowdown in Disney+ subscriber growth. Proulx discussed a Forrester study that found 45 percent of U.S. adults subscribed to streaming services because of the pandemic but 26 percent had plans to cancel a service over the next two years. "We're always going to look at growth, and we also have to look at engagement," he said. "But both of those metrics come down to having either original or exclusive content that will offer value to the subscriber base."
Anthony Sassine, a senior investment strategist at KraneShares, joined Cheddar to discuss Rivian's historic public debut after the company achieved an $86 billion valuation — more than either Ford or GM. He said the big IPO was a great opportunity for the U.S. to position itself as a leader in the EV space after lagging behind Europe and China. "When you have certainty for growth for the next 10 to 15 years, investors are willing to pay more," he said. "So, this is a massive opportunity for the whole space."
