Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Celebrity butcher and the third-generation owner of Pat LaFrieda Meat Purveyors, Pat LaFrieda, joined Cheddar to dive into the rapid price surges for beef, poultry, fish, and eggs dubbed a "meatflation" by Bloomberg. LaFrieda noted that the increases were being accelerated by high fuel prices and a shortage of labor like truck drivers. However, he did express some hope that the post-holidays/pre-barbecue season lull in the meat sales market will help reset the market.
Booking.com has unveiled a first-of-its-kind sustainable travel designation for properties that might be on the itinerary of a climate-conscious traveler. CEO Glenn Fogel explained to Cheddar the key metrics a location has to achieve to earn a sustainability badge. Waste handling, energy and greenhouse gases, water usage, local community support, and protection of nature were the five top areas of concern he addressed, with an additional subset of 32 measures that properties can implement.
November is National Entrepreneurship Month. Sam Johnson, EY Americas Vice Chair of Markets and Accounts, joins Cheddar to discuss the winner for EY's National Entrepreneur of The Year award, why entrepreneurship is so important to the U.S. economy, and how entrepreneurs can contribute to the growth and success of Fortun 500 companies.
Jill and Carlo cover the latest with the infrastructure bill, the growing state rebellion over boosters, Trump's dereliction of duty on the pandemic, Taylor Swift's reign of cultural domination and more.
