Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
New York has always been home to some of the world’s tallest towers, but in the last 10 years the city has seen an influx of super skinny buildings towering over Central Park, built exclusively for the ultra-rich. With demand for luxury high-rise vistas being higher than ever, building developers are using every zoning opportunity they can to push height limits – and there’s one loophole that’s helping make that happen.
Doug Flynn, Certified Financial Planner and Co-Founder of Flynn Zito Capital Management, joins Cheddar News' Closing Bell, where he says he believes the news of the infrastructure bill was already priced into the market and that inflation continues to loom large on Wall Street.
The Giving Block's Co-founders, Pat Duffy and Alex Wilson, join Cheddar News' Closing Bell to discuss how their crypto-centric platform is helping big and small nonprofit firms across the world at a time when the demand for digital assets has never been higher.
Virtual reality startup Sandbox VR recently announced it raised $37 million Series B funding round. It is a location-based VR company, a space that was hit hard during the pandemic. Sandbox was eventually forced to file for bankruptcy; however, the company is emerging from the pandemic with a fresh round of funding and plans to open new retail locations around the world. Sandbox VR CEO Steve Zhao joins Cheddar News' Closing Bell to discuss.
President Joe Biden signed into law today his landmark $1.2 trillion infrastructure bill, and it includes approximately $550 billion in new funding for increased broadband access, improving the power grid, and more. But what does this mean for the American economy, and American workers? Eliza Collins, Politics Reporter at The Wall Street Journal joins Cheddar News' Closing Bell to discuss what's included in the bill, which former mayor has been tapped to oversee how the bill is implemented, and how these new infrastructure investments will impact the economy.
It's been a job hunters market of late, as a mass resignation amid the pandemic has added to millions of openings across businesses. ZipRecruiter co-founder and CEO Ian Siegel explained what people currently are looking for in the labor market. "Survey after survey after survey, whether it's on ZipRecruiter or it's a third-party source, is telling us the same piece of information: over half of job seekers right now are looking for work that is either fully remote or hybrid," he said. "They got a real taste of it during COVID, and they liked it a lot. It's the number one perk that's being requested and you can already see employers starting to shift in that direction."
