Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Jay-Z's Roc Nation is teaming up with The Reform Alliance to host a job fair at Madison Square Garden later this week. The event is aimed at helping disadvantaged people in NYC, including single parents and the formerly incarcerated, get jobs in the city. Participating companies include Zara, Amazon, Live Nation, VICE, and a slew of others. Dania Diaz, Managing Director, Roc Nation, joined Cheddar's Opening Bell to discuss what attendees can expect.
Kyndryl isn't wasting any time as an independent company. Just over a week after spinning off from IBM, the IT infrastructure services provider has announced its first global strategic partner in Microsoft. The two tech giants are coming together to form a new kind of power duo, creating multi-billion dollar revenue opportunities between the companies. Stephen Leonard, global alliances & partnerships leader for Kyndryl, told Cheddar more about the partnership and what it aims to achieve.
Eric Diton, President & Managing Director of The Wealth Alliance, discusses why inflation remains a long-term headwind for the market and what it means for consumer spending for the rest of the year.
Francis Oh, APAC CEO at Qraft Technologies, discusses how inflationary pressures could impact corporate earnings, and why the electric vehicle market is one to watch as ESG investing picks up.
Bitcoin has successfully activated Taproot, the cryptocurrency's first major upgrade since 2017 and a highly anticipated change to the blockchain. Taproot will introduce what's known as Schnorr signatures, which will help transactions become more private, efficient and perhaps even less expensive. Robert Hackett, a cryptocurrency expert and journalist, breaks down the new upgrade and what it means for bitcoin users.
Jharonne Martis, director of consumer spending at Refinitiv, joined Wake Up With Cheddar's Brad Smith to break down positive earnings results from Home Depot and Walmart. Martis also discussed what October's retail sales data means for the upcoming holiday season.
The housing market is hot right now - so hot it was too much for Zillow to handle. While the pandemic is playing a major part in that, now it has reached a point where houses on average are only on the market for about a week before being sold. Cheddar News was joined by Tushar Garg, CEO and Co-Founder of Flyhomes to talk about how this came to be and what comes next.
Markets were pointing to a higher open to kick off the third trading week in November. It comes as stocks come off a losing week in reaction to October's consumer price index--which showed inflation at its highest point in over 30 years.
Ryan Detrick, Chief Market Strategist for LPL Financial joined Wake Up with Cheddar to discuss.
Harvard Business School Professor Ranjay Gulati joined Wake Up With Cheddar to break down the massive challenge the Biden Administration faces in ensuring projects in the $1.2 trillion infrastructure bill are completed on time and on budget.
Jill is joined by Baker Machado to talk all things infrastructure: where will the money go and who’s in charge? Plus, Sesame Street has its first Asian-American muppet. And a trailer for the trailer for Spiderman. Huh?
