Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Katie Thomas, lead at Kearney Consumer Institute, joined Cheddar to talk about Walmart's Q3 earnings beat and what it means for the larger retail industry ahead of the gift-giving season. "Getting strong numbers from Walmart and from the retail sector overall is good news going into the holiday season. It shows that even though despite some of the news around supply constraints, consumers are still getting out there and shopping," she said. With the holiday rush nearly setting in, Thomas said a clearer view of the economy will be found after Q4 results are posted, giving some time to account for how well businesses were able to maintain amid supply constraints.
Inflation has risen to its highest level in 31 years, sending consumer prices on everything from groceries to gas to rent surging. For many businesses, that's good news as inflation typically means better profit margins. According to data from FactSet, nearly two out of three of the biggest U.S. publicly traded companies have reported fatter profit margins so far this year compared to the same stretch of 2019, before the pandemic. Gregory Daco, chief U.S. economist for Oxford Economics, breaks down how the top businesses are reaping the benefits of inflation, and when consumers can expect inflation to ease.
As the U.S. opens its borders to vaccinated international travelers after months of restrictions, the hospitality industry is preparing for a comeback. Radha Arora, President and Co-Chief Development Officer, Rosewood Hotel Group joined Cheddar's Opening Bell to discuss his outlook for the broader travel industry.
Dominick Reuter, Senior Reporter at Insider, breaks down the challenges within the labor market, and how unionization and inflation are impacting the future of work.
Roblox is getting into education. The gaming platform is investing $10 million into developing educational video games for middle schools, high schools, and colleges across the country. This marks the first time Roblox is putting money into developing games for the platform, and it comes as Roblox also plans to build a stake in the metaverse. Sarah Needleman, technology reporter for The Wall Street Journal, breaks it all down for Cheddar.
The collaboration platform Slack is launching a massive revamp at its annual customer conference, aimed at creating a more flexible and connected work experience. CEO and co-founder Stewart Butterfield joined Cheddar to provide some additional details about the digital HQ upgrade.
Bitcoin received its first update in four years called Taproot. Unlike the previous bitcoin update in 2017, Taproot has widespread support — in part because these changes involve fairly incremental improvements to the code. Christie Harkin, tech managing editor at CoinDesk, explained what the move could mean for the future of cryptocurrencies as a whole.
Snap has announced a licensing deal with Sony Music, giving its social media platform Snapchat access to the label's entire catalog. The deal now gives the company agreements with all of the major industry labels.
