Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Disney has movies in theaters and families in theme parks again, and as it prepares to report fourth quarter earnings after the bell, investors are looking at a number of key factors, which may drive company revenue after a tough few quarters as a result of the pandemic. Jim Anderson, CEO of SocialFlow, explains why streaming may be the key to a strong quarter for Disney.
The Fifth Circuit Court of Appeals court temporarily held up President Biden's vaccine mandate for workplaces with more than 100 employees as the various lawsuits challenging it are combined. Marjorie Mesidor, a partner at the law firm Phillips & Associates, PLLC, joined Cheddar to break down the arguments in play. "They [the Biden Administration] say we have the authority to do this under the broad powers that are given under OSHA," she said. "What the Republic side then is saying, no, this is overbroad."
The popular online gaming platform for kids, Roblox, is reportedly expanding its offerings into the educational space. Ayal Shmilovich, managing partner at Gerber Kawasaki Wealth Investment Management, joined Cheddar to provide some insight into the report from the Wall Street Journal and how Roblox plans to incorporate the metaverse concept into schools. "I definitely think it helps them expand their market to a much broader audience," Shmilovich added. He also noted that Minecraft has 35 million users on its educational platform and was even more optimistic about Roblox's prospects.
Stocks closed higher as the retail sector showed continued strength - including higher retail sales data in October and strong earnings for big-box retailers Walmart and Home Depot, which lifted the Dow. Lance Ippolito, head trader at the Future Of Wealth, joins Cheddar News' Closing Bell to discuss today's close, where investors should look for growth, and how the electric vehicle space will drive markets.
Bitcoin hit a new high last week, rising above $68,000. But the coin has tumbled since, and it's not the only coin under pressure. Crypto is down today across the board. Bobby Zagotta, CEO of Bitstamp USA, joins Cheddar News' Closing Bell to discuss the possible reasons why Bitcoin has slumped, how President Joe Biden's new crypto tax clause will impact investors, and more.
The Green Bay Packers are selling shares of their stock for just the sixth time in its 102-year history. The Packers are the only major professional sports team in the U.S. that is publicly owned and not-for-profit. Now, it is offering 300,000 shares at $300 apiece; however, fans who become shareholders will not have much power, as the Packers' stock is not technically a stock. Washington Post sports reporter Des Bieler joins Cheddar News' Closing Bell to discuss.
Katie Thomas, lead at Kearney Consumer Institute, joined Cheddar to talk about Walmart's Q3 earnings beat and what it means for the larger retail industry ahead of the gift-giving season. "Getting strong numbers from Walmart and from the retail sector overall is good news going into the holiday season. It shows that even though despite some of the news around supply constraints, consumers are still getting out there and shopping," she said. With the holiday rush nearly setting in, Thomas said a clearer view of the economy will be found after Q4 results are posted, giving some time to account for how well businesses were able to maintain amid supply constraints.
