Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Germany could be on track to legalize and regulate adult-use cannabis, which could represent a massive market opportunity for cannabis companies. Prohibition Partners' researcher Conor O'Brien joins Cheddar News' Closing Bell to discuss the potential legalization of recreational marijuana in Germany, Luxembourg's recent legalization, and what those moves mean for the broader cannabis industry.
ETF and mutual fund manager VanEck has launched its XBTF - the third Bitcoin-linked futures ETF to enter the market. This comes after VanEck's application for a spot product Bitcoin ETF was denied by the SEC, and also as the broader crypto markets slump this week. Kyle DaCruz, Director of Digital Asset Product for VanEck, joins Cheddar News' Closing Bell to discuss the XBTF's debut, investor demand, and more.
Major U.S. retailers, including Walmart, Home Depot, Lowe's, and Target have all reported better than expected earnings heading into the holiday season. This comes as retail sales climbed in October, despite the biggest inflation surge in more than 30 years. David Steinberg, co-founder, chairman and CEO of Zeta Global, explains why inflation doesn't seem to be scaring consumers away.
Bitcoin is getting a makeover. It's the first upgrade in four years for the cryptocurrency. The Taproot update offers greater transaction privacy and efficiency and will unlock the potential for smart contracts. Jeff Roberts, executive editor of Decrypt, joins Cheddar News to breakdown what this upgrade means for investors.
The nation's largest alcohol e-commerce and delivery platform is getting even bigger. Drizly is now collaborating with 7-Eleven to deliver alcohol in under 60 minutes from 7-eleven's 1,200 stores. The companies plan to expand the collaboration in the coming months. Cathy Lewenberg, COO at Drizly, joins Cheddar News to talk about the new collaboration.
Netlify, a platform that builds, deploys and hosts websites and apps, raised $105 million dollars in a Series D round, now valuing the company at $2 billion. Along with the funding, Netlify is also announcing the acquisition of the company OneGraph. Netlify says OneGraph's technology will drive a new wave of innovation on its platform, by making it easier to compose apps with the best developer tools available. Netlify co-founder and CEO Matt Biilmann joined Cheddar News' Closing Bell to discuss.
Chip Paucek, CEO and co-founder of 2U, an educational tech company, joined Cheddar's "Closing Bell" to talk about the company's $800 million acquisition of online course provider edX featuring curriculum from Harvard and MIT. He noted that added services will provide 2U users with high quality, free options. "Us coming together with edX should allow us to really continue to drive affordability for people to unlock their own potential in a variety of different kinds of programs," he said.
Beginning Christmas Day, the home of the Los Angeles Lakers, Clippers, Kings, and Sparks, the Staples Center, will go by the name Crypto.com Arena after a massive $700 million deal with AEG. Steven Kalifowitz, the chief marketing officer at Crypto.com, and Todd Goldstein, the chief revenue officer at AEG, joined Cheddar to talk about the historic changeover in naming rights and what other changes that fans entering the arena might expect.
Earlier this week, Qualcomm announced an extension of its partnership with BMW as it moves to help build the technology for automated driving. Nakul Duggal, general manager at Qualcomm, joined Cheddar to provide some background on the collaboration and how the company has been able to navigate the global chip shortage amid the pandemic. "We have invested in advance, in very specific packaging capacity and technology, with our suppliers so that we actually have the capacity available to be able to service that demand," Duggal said.
