Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Luke Oliver, Managing Director and Head of Strategy at KraneShares, joined Wake Up With Cheddar to talk about why it's the right time to invest in clean energy, as the U.S. continues its transition away from carbon-emitting fossil fuels.
Home improvement has seen an 82 percent increase since the start of the pandemic and from the looks of third quarter earnings from Lowe’s and Home Depot, it doesn't look like the home repairs will be stopping any time soon. As some industries have struggled to stay afloat, the home improvement competitors both beat out revenue estimates for the past quarter. Ken Leon, Director of Research at CFRA Research, spoke to Cheddar about why we should get used to the uptick in home improvement.
Al Root, Senior Writer at Barron's, joined Wake Up With Cheddar's Jill Wagner to break down who qualifies for the proposed EV tax credits and why some automakers aren't too pleased about extra incentives for vehicles made at union plants.
Automakers Tesla and Toyota have come out against President Joe Biden's EV tax credit plan currently being debated that would allow customers to write off up to $12,500 if they purchase an electric vehicle from a manufacturer that employs union workers.
Three-time Grammy Award winner Darius Rucker joins Cheddar News to discuss his new apparel line, NFL x Darius Rucker Collection by Fanatics, a new line of officially licensed NFL apparel inspired by Rucker’s love of music, football, and fashion.
Jill Wagner is joined by Baker to talk about kids and vaccines: we finally know how many young kids are getting vaccinated. Plus, Democrats are working on a Plan B for paid family leave. And the salad chain Sweetgreen goes public.
Chipmaker NVIDIA easily beat its third quarter fiscal 2022 earnings expectations, reporting earnings per share of $1.17 on revenue of $7.1 billion, thanks to success in its gaming and data center divisions. The company is also poised for potential success as tech giants like Facebook and Microsoft push forward with metaverse projects and technology. Daniel Newman, Founding Partner and Principal Analyst at Futurum Research, joins Cheddar News' Closing Bell to discuss NVIDIA's earnings results, chipmaker competition, and more.
