Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Macy's reported a Q3 earnings beat and raked in $5.4 billion in revenue. The department store giant also said it is equipped to handle the expected holiday shopping rush. The company also announced it would be launching its own curated digital marketplace in 2022.
Zumba Fitness CEO Alberto Perlman joined Cheddar's "Between Bells" to talk about the rise in demand for in-person training after the company saw a 55 percent jump in scheduled classes over Q3. Perlman noted that while demand for in-person training is increasing, the pandemic exposed a market for at-home sessions that will likely persist even after it ends. "The world is becoming hybrid, and people are finding ways to fit in two workouts a week at home and then three workouts at the gym. And our instructors are perfectly positioned to adapt to those environments," he said.
Sting is the latest recording artist looking to unload his music catalog — for a staggering $250 million. Universal Music Group is said to be at the top of the list of suitors but the pop star's hits could still end up remaining with Sony.
Greenwood, a digital banking platform aimed at supporting Black and Latino businesses and clients, is launching its very own GreenBook. Named after the historic publication for Black travelers during the era of Jim Crow, the online guide will provide a directory of Black- and Latino-owned businesses across the country. Ryan Glover, the founder and chairman of Greenwood, joined Cheddar to provide additional details about the listings.
Apple is reversing course on its in-house repair policy amid the ongoing pressure from right-to-repair advocates and will roll out a self-service option allowing customers to repair and replace some parts on some iPhones themselves.
Greg Martin, the co-founder of Rainmaker Securities, joined Cheddar to talk about fast-casual restaurant chain Sweetgreen's IPO launch on the New York Stock Exchange. Martin said he is not confident the market will react positively to the launch and expects volatility ahead because "when you look at their metrics, they're good but not great." He also noted that it might take investors a while to figure out exactly what the brand is as it balances between being a traditional restaurant and a tech-enabled food platform.
The major indexes closed lower Wednesday even as major retailers reported better-than-expected quarterly earnings. Melissa Brown, Managing Director of Applied Research at Contigo, joined Cheddar News' Closing Bell to discuss today's market close.
President Biden's infrastructure plan will be pumping billions of dollars into the EV sector. David Shepardson, Correspondent at Thomson Reuters, joined Cheddar News' Closing Bell to break down all of the details.
