Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Roundhill Investments is investing in the metaverse, and it wants consumers to as well. The firm launched a metaverse exchange-trade fund called Meta back in June - the first ETF in the U.S. targeting investments in the next era of the internet. The fund's launch came months before the company formerly known as Facebook changed its name to Meta Platforms. Since the launch of Roundhill Investments' Meta ETF, it has grown significantly, reaching $500 million in assets. Roundhill Investments Vice President Mario Stefanidis joined Cheddar News to discuss.
The U.S. Justice Department has filed a lawsuit against Uber after it was discovered that disabled people were being disproportionately affected by extra “wait time” fees. Attorney Jonathan Bell joined Cheddar to discuss.
Things are expensive: both the important and the not-so-important stuff. October saw the largest year-to-year increase in the consumer price index in over 30 years. Inflation remains a top concern for the average American consumer as some stress over the price of everyday essentials like milk, beef, and gasoline.
But that doesn't seem to be affecting overall retail shopping.
U.S. retail sales rose by 1.7% in October, a sign that consumers are willing to spend more heading into the holidays despite rising inflation. The elevated spending levels suggest solid holiday sales this month and next. On top of that, major retailers like Target and Walmart have come out this week and said they're set to be fully stocked for the holiday season, easing any concerns customers might have about supply chain issues leaving empty shelves before the holidays.
Brittain Ladd, retail strategist and consultant, joins None of the Above to discuss.
Tanya Snyder, transportation reporter at Politico, joins None of the Above with J.D. Durkin to discuss the bipartisan infrastructure law, what it means for the electric vehicle industry and whether Democrats will be able to capitalize on the legislative victory ahead of the 2022 midterms.
Twitter announced a partnership with S&P Dow Jones Indices on Thursday to build the S&P 500 Sentiment Index for monitoring the performance of 200 S&P members based on tweets with company $cashtags. Jared Podnos, strategic market development lead at Twitter, and Peter Roffman, global head of innovation and strategy at S&P Dow Jones Indices, joined Cheddar to provide some background on the partnership and to explain exactly how monitoring companies through public opinion will work. "[The S&P] taps into this conversation. They understand the real-time conversation as well as the historical trends, and then we can analyze that and understand the consumer sentiment and really build these innovative products around that conversation," Podnos added.
Cognitive healthcare platform BrainCheck recently raised $10 million in a Series B round. The platform offers neurologists a new way to detect and care for brain disorders like Alzeheimer's, and brain injuries like concussions. BrainCheck CEO Yael Katz joined Cheddar News' Closing Bell to discuss.
