Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Apple officially announced its self-service repair program allowing customers to buy individual tools and parts to fix their own devices. It comes as Apple continues to face pressure from 'right-to-repair' advocates. Ian Sherr, Editor at Large, CNET, joined Cheddar to discuss the significance of the move.
Markets were pointing mostly lower to end the week as investors reacted to the threat of a Covid resurgence in Europe. Jeff Schulze, Investment Strategist at ClearBridge Investments joined Cheddar's Opening Bell to discuss Friday's pre-market activity.
A federal judge tossed out a lawsuit against financial services platform Robinhood following the meme stock saga that swept the investment world. The judge said it found no wrongdoing on Robinhood's part after the platform halted trading on popular meme stocks Gamestop and AMC.
Drew McElroy, Chairman & Co-Founder of Transfix, joined Wake Up With Cheddar to break down how to address problems facing the trucking industry, amid rampant inefficiency and driver shortages.
If you're planning to host Thanksgiving dinner this year, be prepared to shell out more cash for your bird. Kristin Myers, Editor-in-Chief at The Balance, joined Cheddar to talk about the rising cost of food due to a number of factors like drought, inflation, and supply chain issues. She noted that families can expect to pay 21 percent more for their holiday meal compared to last year.
John Jannarone, Editor-in-Chief at IPOEdge.com, joined "Wake Up With Cheddar" to talk about Sweetgreen's monster first day of trading and whether or not the company is being overvalued. "It takes a long time for a company of this kind to prove its track record, and they haven't done it yet," he said. He noted that the company is worth more than Shake Shack at its current market cap.
Jill and Carlo are back to cover the latest in the Rittenhouse trial, new information on the origins of Covid, return-to-office and more.
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