Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
After being plagued by supply chain delays for the better part of a year and a half, officials at California ports have reversed course on fines for cargo containers left at docks for extended periods, citing an easing of the bottlenecks at Los Angeles and Long Beach.
Jill and Carlo are a bit delayed today on account of Carlo's internet not working. Better late than never, they discuss what we know about the suspect in the Christmas parade crash, closing arguments in the Arbery killing trial, and more.
The TSA screened more than 2.2 million airline passengers on Friday, the most since March 2020. Willis Orlando, senior product operations specialist at Scott's Cheap Flights, discusses the impact of the surge on the travel industry as well as travel infrastructure itself.
Stocks began the week closing at session lows on a day when bond yields rose and President Biden decided to stick with Jerome Powell as Fed Chair. Bryan Lee, Chief Investment Officer at Blue Zone Wealth Advisors, joins Cheddar News' Closing Bell, where he breaks down the day's activity and discusses what the Fed now needs to do going forward.
A group of crypto enthusiasts pooled over $40 million dollars in an attempt to win a copy of the U.S. Constitution last week. However, their efforts came up short, as hedge fund billionaire Ken Griffin emerged as the victor in a $43.2 million Sotheby's auction. Matt Cutler, CEO & Co-Founder of Blocknative, joins Cheddar News' Closing Bell, where he explains why ConstitutionDAO ultimately came up short.
