Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Bitcoin has officially entered bear market territory. The cryptocurrency is down 20% from an all-time high of nearly $69,000 dollars, which it hit earlier this month. Experts mark the new potentially vaccine-resistant coronavirus variant as the reason for the dip. Patrick McConlogue, CEO of Overlin, joins Cheddar News to discuss.
Carlo and Baker cover the latest developments with the Omicron variant, and break down what we know and what we still don't. Plus, a relatively tame Black Friday, and more.
U.S. markets were open for an abbreviated session on the day after Thanksgiving, and the day saw a market meltdown. The Dow dropped more than 900 points for its worst day of the year. Matt Orton, Chief Market Strategist at Carillon Tower Advisers, joined Cheddar News' Closing Bell to discuss.
Amazon employees in 20 countries will strike or protest on Black Friday for better working conditions as part of global 'Make Amazon Pay' campaign. Áine Cain, Senior Retail Reporter, Insider, joins Cheddar News to discuss workers' demands, the impact the strike is having on Amazon, and plans for the retail giant to respond.
At least 31 percent of shoppers said they would be shopping on Black Friday in 2021 compared to 24 percent in 2020, according to a survey by professional services company Deloitte. Jenna Pogorzelski, Deloitte retail leader, joined Cheddar to break down the numbers and discuss the optimism expressed by the survey results despite ongoing retail hurdles such as the pandemic, inflation, and supply chain constraints. "We have updated data that consumers are a little less concerned than last year heading into stores," she said.
