Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Scott Helfstein, executive director of thematic investing at ProShares, joined Wake Up With Cheddar to break down the early data on Black Friday. Americans were ready to return to in-person shopping after the pandemic fueled a surge in online sales last year. Online sales dipped this year and in-store foot traffic topped 2020 but has yet to reach pre-pandemic levels. "It might not get much better than this for brick and mortar as we wrap up this year, whereas, the online has been in a long-term secular growth trend," he said.
The holidays are here, which means many will raise a glass. In fact, data shows the average American doubles their booze intake between Thanksgiving and New Years, with about 45% of those drinkers choosing vodka as their liquor of choice. Tony Latham, Bacardi's CFO, tells Cheddar what he anticipates will be the most popular spirit or cocktail this holiday season, as well as other trends going into the new year.
This holiday season, e-commerce sales are expected to hit 207 billion dollars, with17 percent of that chunk will occuring between the days of the deals - black friday and cyber monday. Deren Baker, CEO of edge by ascential, joins Cheddar News to give a Cyber Monday preview.
With Black Friday right around the corner, Trae Bodge, Smart Shopping Expert at TrueTrae.com joined Cheddar's Opening Bell to discuss holiday shopping tips ahead of the annual event.
Zoom reported solid third quarter earnings, with a beat on revenue and EPS, but did warn of slowed growth as the pandemic wanes. For more on the company’s third quarter earnings and their innovation plans post-pandemic, Kelly Steckelberg, CFO, Zoom joined Cheddar’s Opening Bell to discuss.
As Black Friday and Cyber Monday shopping continues, Shopify is tracking sales across the more than 1 million independent and direct-to-consumer brands it powers globally. The e-commerce giant's live map captures data in real time with metrics such as sales per minute and orders per minute, demonstrating the impact independent business have around the world. Ritu Khanna, Shopify's managing director for North America, gives insight into the trends the company is seeing this year.
A federal jury has found CVS, Walmart, and Walgreens responsible for distributing millions of painkillers in two Ohio counties, which as a result fueled the opioid crisis there. The verdict could set the tone for cities and counties across the country that want to hold pharmacies accountable for their role in the opioid epidemic. Barak Lurie, partner and principal attorney at Lurie and Kramer, joined Cheddar to discuss why he thinks the verdict will be overruled.
Natalie Fertig, Federal Cannabis Policy Reporter for Politico Pro, joined Cheddar to discuss the shift among republicans to support federally legalizing marijuana.
