Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
With the emergence of the omicron variant, the U.S. is considering tightening international travel guidelines. The CDC said it might reduce the window for foreign travelers to submit a negative COVID-19 test from three days prior to one day before allowing entry.
Following the recent emergence of the Omicron variant, markets are still attempting to recover after high sell-offs over the past few days. CEO and founder of Asymmetric ETF’s Darran Schuringa reacted to the further dive in markets following Fed Chairman Jerome Powell's announcement that the central bank is discussing speeding up the taper of its bond-buying program.
Black Friday and Cyber Monday are over, but even early bird shopper could find themselves with gifts in time this holiday season due to potential delivery delays as traditional mail services such as the UPS and Fedex work to get packages from mail rooms to front doors. Kassidy Bird, Senior Director of Marketing at Convey by Project44 gives an in depth look into how savvy shoppers can navigate around potential shipping issues this holiday season.
Reese Mozer, CEO and co-founder of American Robotics, joins Cheddar News to discuss innovations in edge computing and how drone technology can maximize its potential.
Elizabeth Ebert, CIO Advisory Partner for CPG, Retail and Logistics at Infosys Consulting spoke to Cheddar about why this Black Friday, with increased pressure due to inventory issues, supply chain delays, and labor shortages, shelves may not be as stocked as usual this holiday season.
Jill and Carlo cover the latest on Omicron, another school shooting in America and more. Plus, bidding farewell to 'transitory' inflation, and the controversy surrounding 'Lovely Bones' author Alice Sebold.
