Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
If your kid was on Santa's "nice list" this year, maybe you're willing to shell out $1,900 for Tesla's new Cyberquad. The automaker's all-electric ATV for children 8 years old and up is available to order now and is expected to begin shipping in two to four weeks.
Grab, a Southeast Asia-based ride sharing, e-wallet, and delivery service, made its public debut on the Nasdaq via SPAC merger. CFO Peter Oey joined Cheddar's Brad Smith to talk about the IPO and why it was an ideal time for the company to go public. Oey noted that while Grab operates in 465 cities in eight Southeast Asian countries, there is still more opportunity to grow and expand while balancing profitability and growth.
Voltus is going public by combining with a special purpose acquisition company, Broadscale Acquisition Corp., in a deal that values the electricity market technology startup at about $1.3 billion dollars. The company aims to deliver less expensive, more reliable, and more sustainable electricity to its more than 600 customers, including Home Depot, Coca-Cola, and Simon Property Group. Gregg Dixon, co-founder and CEO of Voltus and Andrew Shapiro, chairman and CEO of Broadscale Acquisition Corp., joined Cheddar News to discuss the deal.
Fintech company Square, led by the now-former Twitter CEO Jack Dorsey, will undergo a name change to Block as it expands its product offerings and goes beyond just a payment processing platform into blockchain and crypto spaces.
Major League Baseball entered its first owner implemented lockout in nearly 30 years after the league and the player's association were unable to come to an agreement on a new labor deal.
The Institute for Supply Management released its monthly manufacturing PMI report on Wednesday, showing growth in the manufacturing sector but demand continues to outpace production. Deborah Byers, EY Americas Industry Leader, joins Cheddar to discuss takeaways from this month's report, and what companies across industries are prioritizing going into 2022.
Jill and Carlo discuss what appears to be the beginning of the end of Roe v. Wade, another victim dies following the school shooting in Michigan, Omicron in the U.S., Trump's Covid chronology and more.
