Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Marvel's "Shang-Chi and the Legend of the Ten Rings" is gearing up for a sequel following its earlier this year topping the domestic box office to date. Destin Daniel Cretton will return to write and direct while also taking on additional projects in a multi-year deal.
Online platform Assemble is looking to provide career instruction and inspiration to Black, Indigenous, People of Color (BIPOC) of all age groups for access to industries they might not have been privy to prior. Actor, activist, and one of Assemble's three co-founders, Jesse Williams, and CEO Cortney Woodruff joined Cheddar's "Between Bells" to discuss the Assemble mission and what people can expect from the program. "There's a lot of jobs that folks don't know even exist in the first place, and what we know is that there are incredible innovators at the peak of their field that are Black and brown – in every single field," Williams noted.
Payoneer CEO Scott Galit joined Wake Up With Cheddar to talk about the company's partnership with Walmart to provide working capital to retailers on Walmart's marketplace.
As the country continues to bounce back from the job losses felt at the start of the pandemic, businesses are still struggling to fill jobs, mainly due to the record number of people who have voluntarily left the workforce. and experts say that the challenge of finding the people to fill those roles will likely follow us well into 2022. Beth Ann Bovino, U.S. Chief Economist at S&P Global Ratings explains what’s behind the ‘Great Resignation’.
Between uncertainty over the Omicron variant, and the possibility of a sooner-than-expected taper from the Fed, it was an especially volatile week for the markets. The release of the November jobs report on Friday, with job growth coming in way lower than estimates also caused movement on the market. Frances Stacy, Director of Strategy at Optimal Capital explains why all of this, combined with Bitcoin’s huge drop over the weekend, could make for another rough week for investors.
It was a chaotic week for the market, as investors reacted to the new omicron variant. Today though is all about jobs. Just ahead of the November jobs report, David Riley, Chief Investment Strategist at Blue Bay Asset management gave a run down of what to expect from the report, and what it could mean for investors.
Developers for the video game "Call of Duty: Warzone" staged a walkout in protest of 12 quality assurance testers being laid off by parent company Activision Blizzard. This marks the latest work stoppage for the embattled game publishing giant.
Troubled Chinese real estate giant Evergrande is once again nearing the brink of collapse. Shares of Evergrande sunk to a new record low on Monday, closing down 20 percent, as debt default fears resurfaced. Drew Bernstein, co-chairman at consultancy MarcumBP, joined Cheddar's Opening Bell to discuss. He said U.S. investors have to understand that "there is no company in China that's too big to fail, that's for sure," and that the Chinese government will be prioritizing the social welfare of the populace. Bernstein did note that it would be a managed collapse in some form.
Earlier this year, JetBlue flew its inaugural flight into the United Kingdom. It was a game changer — not only did the airline enter the transatlantic market, but the plane that completed the flight was a single-aisle jet. For decades, flying the distance was synonymous with jumbo jets, but today narrow-body aircraft are now proving they are up for the task — and maybe even the best option. In this episode, Cheddar examines why airlines are betting on narrow-body aircraft.
