Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
As Americans quit their jobs in record numbers this year, companies have been scrambling to try and fill those gaps. Gad Levanon, head of the labor market institute at The Conference Board, says companies need to focus more on salary if they want to better retain their employees. Levanon joined Cheddar to discuss the labor shortage, the "Great Resignation," and what companies can learn from it going into 2022.
The U.S. has seen several retailers across the country forced to close their brick-and-mortar stores amid the rise of e-commerce over the past few years. However, we are in the midst of a brick-and-mortar boom, with retailers expected to open more stores this year than they close, for the first time since 2017, according to an analysis of more than 900 chains by IHL Group, a research and advisory company. At the same time, the e-commerce businesses of retailers have become more dependent on physical stores to fulfill orders, especially during the holiday shopping season. Lionesque Group CEO Melissa Gonzalez joins Cheddar News' Closing Bell to discuss.
Stocks closed higher Tuesday with the S&P 500 and Nasdaq marking their best day since March. Tech stocks and chipmakers were on the move, lifting the Nasdaq higher as investors shake off recent COVID-19 omicron variant fears. Chris Konstantinos, Chief Investment Strategist at RiverFront Investment Group, joins Cheddar News' Closing Bell to discuss today's close, investor sentiment around COVID-19, inflation's impact on markets, and more.
Alyse Killeen, Founder & Managing Partner at Stillmark VC, joins Cheddar News' Closing Bell to discuss what the jury had to evaluate in the Craig Wright trial and if uncovering the identity of Bitcoin inventor Satoshi Nakamoto will actually impact crypto investors.
Heila Technologies, a startup that develops hardware and software to integrate renewables and batteries on a microgrid, is helping to power the first clean energy microgrid for Auto Mercado, a top supermarket chain in Costa Rica. The plant will reduce 20 tons of CO2 emissions per year. Heila Technologies CEO Francisco Morocz joins Cheddar Climate to discuss.
GitLab CFO Brian Robins joined Cheddar's "Closing Bell" to discuss the single platform software development app's first earnings report since going public in October. The company frames itself as a one-stop-shop for businesses to transition into software development to manage in-network chat, video conferencing, and meeting scheduling among other applications. GitLab saw Q3 revenue jump 58 percent and was able to add a number of new customers since its IPO.
Bitcoin had a tough last few days. In just a 24-hour period spanning early Friday morning to early Saturday morning, bitcoin's price went from about $57,000 to $47,000. Patrick McCconlogue, CEO of Overline, joins Cheddar News discuss bitcoin's plunge.
The leading gaming organization and lifestyle brand 100 Thieves just raised $60 million in new funding closing its Series C. This new round of funding has raised the valuation of the organization to about $460 million. John Robinson, president and COO of 100 Thieves, joins Cheddar News to talk about what's next for the company.
The Quorum and Cultique released a new study where moviegoers weighed in on their attitudes on going to the theater right now. Linda Ong, founder of Cultique, and David Herrin, founder and CEO of The Quorum, join Cheddar News to discuss what moviegoers need in order to head back to theaters.
The nation's largest vacation rental management company, Vacasa, made its public debut on the Nasdaq via a SPAC merger with TPG Pace Solutions. CEO Matt Roberts joined Cheddar to talk about the company's better-than-expected success and the plans to leverage its IPO to expand the business and refine Vacasa's tech. He noted that with five million second homes across the country, the company has much more room to grow as it currently has just 35,000 rental properties in 400 locations available. Roberts also said that there has been no impact on bookings due to the omicron variant of COVID-19.
