Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Chamber of Progress CEO Adam Kovacevich joined Wake Up With Cheddar to break down what to expect from the cryptocurrency executives appearing on Capitol Hill and how it could impact future crypto regulation. "I think what most people want to see from regulation is essentially channeling the good and the potential and putting in place guardrails to minimize the bad," he said.
Michael Steinhardt, 81, has surrendered 180 stolen artifacts from 11 different countries worth $70 million. The former hedge fund manager has also received a lifetime ban from the antiquities market.
Kellogg will go forward with plans to permanently replace 1,400 union workers who have been on strike since October over pay and benefits disputes. The move comes after the union representing the striking staff declined the latest contract proposal.
Christina Trampota, Managing Director, Innovate Grow Scale, joins Cheddar News to discuss the growth potential for small businesses and how businesses must adjust to stay ahead of the curve.
