Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Jim Bruderman, Vice Chairman at 1879 Advisors, joins Cheddar News' Closing Bell, where he says investors experienced a 'panic attack' last week with the spread of the Omicron variant and the Fed's tapering plans. As a result, he says we're now seeing stocks climb due to a growing comfort level toward both developments.
Attack surface management startup CyCognito recently raised $100 million in its latest funding round, valuing the company at $800 million. CyCognito offers cyber security through its attack surface scanner, which uses artificial intelligence to identify weak spots in an organization's network. The new funding comes as companies around the world continue to add new defenses to the growing rise of cyber threats and attacks. CyCognito co-founder and CEO Rob Gurzeev joins Cheddar News' Closing Bell to discuss.
Roshan Jhunja, head of retail at Square, joined Cheddar to talk about the financial services company's second annual Future of Retail report. Square expects the massive shift to e-commerce to continue into 2022 as more consumers get used to the online shopping experience. For Square, soon-to-be renamed Block, which began predominantly as a digital payment platform, Jhunja said the company is also helping sellers with automation amid ongoing labor shortages.
Facebook is undergoing more than a name change. The company, now known as Meta, has also seen an exodus of executives this year. While the timing of some of these resignations came before whistleblower allegations, it's undeniable the tech giant is undergoing big changes. Doug Astrop, Managing Partner at Exponential Investment Partners, joins Cheddar News' Closing Bell to discuss Facebook's current state, possible regulatory scrutiny, the impact of Instagram chief Adam Mosseri's Congressional testimony, and more.
Businesses are likely to increase salaries budgets in 2022 by 3.9 percent according to a study by The Conference Board. Gad Levanon, head of the Labor Market Institute at The Conference Board, joined Cheddar to provide additional details about the survey's findings. He attributed the anticipated salary hikes to companies looking to retain current employees, a desire to attract a new crop of workers, and surging inflation.
Fast AF, a premiere quick commerce retailer for products and brands just announced the close of its Series A investment round. That round puts the value of the company at $200 million. The company gets items to customers ranging from masks to sneakers and is now launching its own in-house delivery service. Lee Hnetinka, founder and CEO of FastAF joins Cheddar News to discuss the announcement.
Carolina Navas, Snap's head of AR product strategy and product marketing, joins Cheddar News to discuss how Snapchat's augmented reality is changing the shopping game this holiday season.
Steve Case, Revolution Ventures CEO, joined Cheddar to discuss progress venture capitalists have made over 2021 and where investors are looking beyond Silicon Valley. Other locations VC firms are exploring include Los Angeles, Philadelphia, and Chicago among others. "Historically there's been a brain drain in a lot of these cities, people leaving for opportunity elsewhere. Now, people are staying," he said of the emerging tech hubs. "There tends to be a collaborative effort in the community to really support startups to recognize the future of the community."
A new study by Pfizer-BioNTech found that a third dose of their COVID-19 vaccine is effective against the emerging omicron variant. The pharmaceutical giants also look to manufacture a vaccine specific to the omicron variant by March 2022.
