Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Sarah E. Needleman, reporter at The Wall Street Journal joins Cheddar News to discuss the recent AWS outage and if the internet is too dependent on Amazon.
Italy's antitrust regulators have fined Amazon $1.28 billion for pushing sellers on the platform to use its own logistic services over third parties. The e-commerce giant said it plans to appeal the decision.
Dr. Susan Garfield, Chief Public Health Officer of EY Americas, joins Cheddar News to discuss companies' adjustments and mindsets as the Omicron variant spreads, and what companies must do to address health inequities.
A packed Thursday pod: Carlo and Baker cover the latest developments in the Ghislaine Maxwell, Jussie Smollett and Elizabeth Holmes trials. Plus, Dems are losing the Hispanic vote, Boris Johnson in trouble again, and is it possible that Adele has peaked?
