Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Wall Street saw major gains Monday, with the Dow Jones jumping nearly 650 points, the S&P 500 moving higher by 1.1% and the Nasdaq by .9%. Ross Mayfield, Investment Strategy Analyst at Baird, breaks down why investor concerns about the Omicron variant may have been a bit too preemptive.
Daniel Loria, Editorial Director at Box Office Pro, joined Wake Up With Cheddar to give predictions for the weekend, which will see three major films debut, as 'West Side Story', 'Don't Look Up' and 'Being the Ricardos' all hit theaters.
Politico Tech Policy Reporter Rebecca Kern joined Wake Up With Cheddar to recap Instagram CEO Adam Mosseri's testimony to Congress, and look ahead to new safety features on the horizon for the social media giant.
Carlo and Baker wrap up the week talking about the Biden economic boom that no one seems to notice, a verdict in the Jussie Smollett case, the first Starbucks union in America and the pleasures of the "dude nod."
After three straight days of gains, investors were skittish Thursday ahead of key inflation data out Friday. Markets are expecting consumer price index data to be higher than expected, with some economists expecting a number exceeding 7%. Chance Finucane, Chief Investment Officer at Oxbow Advisors joins Cheddar News' Closing Bell to discuss today's close, CPI predictions, the Fed's recent announcements about inflation and its taper timeline, Lululemon earnings, and more.
A new bill in Congress shows just how bipartisan cannabis really is. Rep. David Joyce, a Republican from Ohio, teamed up with progressive Rep. Alexandria Ocasio-Cortez on a cannabis expungement bill. Cheddar cannabis reporter Chloe Aiello spoke with the congressman about the legislation.
Rainmaker Games bills itself as a blockchain-based organization founded in the metaverse, built on a new type of gaming ecosystem called play-to-earn. The company announced a $6.5 million seed round after it was founded just this year. Rainmaker Games CEO and founder Will Deane joins Cheddar News' Closing Bell to discuss.
