Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Live music took a big hit last year, and many artists had to cancel or postpone their tours to 2022. Many partnered with the graphic novel company Z2 Comics to make money by creating unique comic book stories. Josh Bernstein, executive vice president of Z2 Comics, and Sridhar Reddy, founder and publisher at Z2 Comics, join Cheddar News to talk about the company's popularity.
Employees at a Buffalo, NY, area Starbucks voted to establish a union due to ongoing staffing issues, demands for higher pay, and complaints about non-functioning equipment. The development could clear the path for other locations across the country to unionize.
Caleb Silver, Investopedia Editor-in-Chief, joined Cheddar to break down Lululemon's Q3 earnings beat. Men's sales drove revenue up over the quarter, a key area that the company would want to grow, Silver said. He also noted that its $500 million acquisition of at-home fitness startup company Mirror could be a detriment for the company with its sales outlook slashed as more people head back into physical gyms and supply chain disruptions continue.
VMG Consumer Acquisition Corp, a blank check company targeting consumer and retail companies, has officially hit Wall Street. The company listed its $200 million IPO on the NASDAQ, trading under the ticker symbol 'VMGAU.' Aarti Kapoor, CEO of VMG Consumer Acquisition Corp, joined Cheddar Movers to discuss.
Goldman Sachs is getting into the holiday giving spirit with its sixth annual Analyst Impact Fund competition. The Shark-Tank style contest gives Junior Analysts the chance to pitch a charity of their choice to senior leadership, with the winner being granted $250,000 to donate to their chosen non-profit. The team representing Lime Connect, the world's largest network of people with disabilities, has taken home this year's top prize. For more on this, Jim Esposito, Goldman Sachs Co-Head of the Investment Banking Division, and Julian Sanchez, one of this year's winners, joined Cheddar Movers.
Sprinklr CEO Ragy Thomas joined Wake Up With Cheddar's Baker Machado to discuss the customer experience company's latest earnings report and forecasts for future growth.
The markets saw a two day rally, hitting highs not seen since as far back as March. Melissa Armo, founder and owner of the Stock Swoosh explains what lead the charge, and what to expect as the year comes to a close.
