Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Following the historic vote that established the first unionized Starbucks cafe in the nation, two stores in Boston have filed to have union elections as well. Baristas Cassie Fleischer and Jaz Brisack of the Buffalo cafe joined Cheddar to discuss supporting the Boston unionizing efforts. The duo also recounted efforts they say Starbucks undertook to stop their own organizing, including claims they would lose all their current benefits, anti-union propaganda texts, and anti-union meetings. "Howard Schultz, the former CEO, even came in to make a speech about how wonderful the benefits were and how he felt like that was akin to sharing blankets during the Holocaust," said Brisack.
Stocks closed lower Tuesday as investors weighed higher than expected producer price index data, released one day before the Federal Reserve's two-day December meeting concludes. The Fed is expected to announce its decision about speeding up its asset tapering timeline, and a potential interest rate hike. Barry James, portfolio manager at James Investment Research, joins Cheddar News' Closing Bell to discuss investor skittishness, what the Fed might announce, and more.
As 2021 is approaching its end, the meme stock mania that surrounded companies like Gamestop and AMC this year doesn't seem to be going anywhere. Stocks for both companies plunged to their lowest levels in months on Monday, but on Tuesday, traders seemed to come to the rescue, as the stocks for both companies saw rebounds. Great Hill Capital Chariman Thomas Hayes joins Cheddar News' Closing Bell to discuss.
Upward Farms is an indoor vertical farming company on a mission to heal our broken food system and reconnect consumers with organic locally-grown food. The Brooklyn-based company uses its controlled environment farms to grow organic leafy greens, which are sold at whole foods markets in New York City. Upward Farms co-founder and CEO Jason Green joined Cheddar Climate to discuss.
One of the biggest hurdles when it comes to widespread electric vehicle adoption is consumer hesitation about their ability to keep their EV charged if they take a longer trip outside of their locality. Now, electric companies nationwide are teaming up as part of a coalition to build out a network of EV charging stations spanning major U.S. travel corridors. Kellen Schefter, director of electric transportation at the Edison Electric Institute, joins Cheddar Climate to discuss the coalition's plans, how drivers can compare fueling up with gas to recharging an EV on a long trip, how the charging network will be funded, and more.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Today's word of the day is "Infrastructure." Definition: (noun) the basic physical and organizational systems that uphold the structure of the economy.
The NBA's Golden State Warriors announced a partnership with crypto exchange FTX. It will become the official crypto trading platform for the franchise as well as home to a number of NFTs it plans to drop. Brandon Schneider, president and chief operating officer of the team, joined Cheddar's Kristen Scholer to provide some background on the deal and talked about how digital assets are transforming the world of sports. "We as a society, not just in sports, are kind of at the beginning of the beginning with crypto and NFTs specifically, so we're really excited to partner with FTX to see where we can take this together," he said.
The U.S. cannabis industry is on track to hit almost $25 billion in sales, according to New Frontier Data. Vivien Azer, managing director and senior research analyst at Cowen, and Russell Stanley, managing director and equity research at Beacon Securities Limited, join Cheddar News to give their predictions for the budding industry in 2022.
