Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Actor, pastor, and now author Kel Mitchell joined Cheddar's 'Between Bells' to talk about his new book 'Blessed Mode: 90 Days to Level Up Your Faith' and what inspired him to write it. Mitchell said the book aims to help people boost their physical, mental, and spiritual wellbeing. Ordained as a pastor in 2019, he talked about his service in the church. He also talked about what it was like working with former castmates on Nickelodeon's 'All That' reboot.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. The sixth term in the countdown is SPAC. Definition: (noun) abbreviation for Special Purpose Acquisition Companies. Describes companies formed to raise money through initial public offerings (IPO), to acquire or merge with an existing company.
Jeff Thomas, Senior Vice President & Head of West Coast Listing for the NASDAQ, talks about the year in IPOs and the industries seeing the most activity within the tech sector.
VR/AR collaboration platform Spatial is diving head first into the Metaverse. The company is switching up its image--now branding itself as 'the metaverse for cultural events,' aiming to become the new virtual hub for NFT galleries, brand experiences, and large-scale conferences. Jacob Loewenstein, Head of Business, Spatial, joined Cheddar's Opening Bell to discuss the company's pivot.
With the rise of meme stocks, investing platforms like Public.com saw a surge in usership as retail investors flocked to the stock market. Ahead of the new year, Public.com is pushing beyond the memes, to better understand the motivations and behaviors of the retail trader.
Its recent 'The Outsiders' report takes a deeper look at who these retail investors are, what drives their trades, and what their portfolio says about them. Stephen Sikes, COO, Public.com joined Cheddar News to discuss.
Jason Moser, Senior Analyst & Lead Advisor at The Motley Fool, discusses how the meme saga has impacted the stock market and what the future holds for companies embracing retail investors.
The past year has been huge for delivery services as people largely stayed home during the pandemic. Getir, an Istanbul-based company delivering goods in just 10 minutes, is officially launching in NYC. It comes as the company continues its international expansion. Nazim Salur, Founder, Getir, joined Cheddar's Opening Bell to discuss the opportunities in the new market.
e.l.f Beauty is celebrating a significant milestone in its sustainable journey. Since launching its Project Unicorn initiative in 2019, the company has eliminated more than one million pounds of packaging materials. Ashley Rosebrook, e.l.f. Beauty's chief creative officer, who spearheaded this effort and has continued to work to reduce the brand's carbon footprint, joined Cheddar to discuss this initiative and what the company aims to do next.
