Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. Day 8's term is Supply Chain. Definition: (noun) a system of organizations, people, activities, information, and resources involved in supplying a product or service to a consumer.
Software giants Adobe and Microsoft are further partnering to build synergy between their productivity tools for the digital-first workplace. Ashley Still, the senior vice president and general manager of digital media at Adobe, talked to Cheddar about the common vision between her company and Microsoft for simplifying work. "It's really important that companies make sure that the tools and applications that employees have at their disposal make their work delightful and easier," Still said in terms of how to judge the success of the partnership.
Established more than a decade-and-a-half ago, the social news aggregation and community website Reddit, recently valued at $10 billion, is now ready to go public with a confidential filing with the SEC. Greg Martin, co-founder of Rainmaker Securities, spoke to Cheddar about one of the "original" social media companies' future prospects as a public company. "We've seen very successful IPOs from Facebook, Twitter, Pinterest, and Snapchat, in the social media arena, and Reddit is next in that line," Martin said. "So, I think it's time."
Carlo and Baker wrap up another week discussing the latest explosion in new Covid cases in the Northeast, President Biden's stalled agenda and more. Plus, Love, Hate, Ate featuring the question: why did movie dialogue get so hard to understand?
