Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The NHTSA is investigating Tesla over the potential for crashes and distracted driving due to its front touch screen "Passenger Play" game option. The probe covers 580,000 vehicles for all four models from 2017 to 2022.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. The term for Day 11 is Fundamentals. Definition: (noun) information related to a business' profitability, revenue, assets, liabilities, and growth potential.
Google CEO Sundar Pichai addressed staff about workplace culture concerns after they expressed issues with what they perceived as a lack of honesty, candor, and humility from their executives. Pichai attributed some of the challenges to remote communication during the ongoing pandemic.
With Christmas just days away and people rushing out to get last-minute shopping done, Derrick Kinney, host of the "Good Money" podcast, joined Cheddar to provide some financial tips so shoppers can avoid major holiday debt. He suggested people wait until after the holiday to give gifts if possible because stores will likely have discounted goods. For those looking to save a little extra cash around this time of year, Kinney also suggested that they adjust their "commoditized items" like auto insurance and shop for better deals.
Cheddar is looking back at the 12 biggest buzzwords of the year leading up to Christmas. The term for Day 10 is HODL. Definition: (verb) "hold on for dear life." It refers to retaining crypto assets that you own for an extended period, even throughout a highly volatile market movement.
The boys discuss President Biden's plans to send out free rapid tests as the testing supply chain starts to buckle ahead of the holidays. Also, why aren't Americans having more babies, and The Matrix returns.
Electric vehicle companies took a tumble Monday after Senator Joe Manchin killed Biden's 'Build Back Better' plan. Shares of Tesla, Lucid, and Rivian all fell rapidly as the plan had included significant incentives for the growing EV sector. Rich Steinberg, former executive at Nissan, BMW and Electrify America joined Cheddar's Opening Bell to discuss.
