Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Nikola announced that it delivered its first electric semi trucks last week, sending the embattled EV company's stock soaring. There is a lot of competition in this space, though, said Lauren Fix, an automotive analyst with Car Coach Reports. While every country has companies racing to dominate the electric trucking industry, she explained, a shortage of graphite, used in batteries, and a dearth of convenient charging stations will still keep growth slow in 2022. "You really have to be very careful when you're investing in this marketplace," Fix said. "That's great that [Nikola was] able to deliver one, but can they deliver more?"
It looks like the supply chain didn't steal Christmas this year after all. Retail sales jumped 8.5 percent between November 1 and December 24, compared with the same period last year, according to a report from Mastercard. That's the strongest growth in 17 years. Jharonne Martis, director of consumer research at Refinitiv, joined Cheddar to discuss how retailers were able to do so well despite inflation, supply chain issues, and the COVID-19 omicron variant but gave a subdued outlook for the retail sector at the beginning of 2022. "Consumers are not just completely isolated from the inflation issues," she said. "This is definitely going to continue into the first half of the year, as per our IFR data."
Hotel cancellations are on the rise ahead of the holidays as the omicron variant spreads around the world. Online hotel search site Trivago noted a 35 percent jump in cancellations since November. Axel Hefer, managing director and CEO at Trivago, joined Cheddar to discuss this worrying trend. Hefner said it is important for both travelers and businesses to watch how the 2021-2022 winter travel season unfolds as it will help them prepare for next year as the pandemic will likely be ongoing.
Markets opened slightly higher to kick off the final trading week of the year as investors continue to watch the Omicron variant in the U.S. Sean O'Hara, President, Pacer ETFs joined Cheddar's Opening Bell to discuss what drove early market activity.
Eric Mitchell, Sports Analyst and President & CEO of LifeFlip Media, breaks down the updated rules around testing in the NFL and outlines how vaccinated players are impacted by new return-to-play guidelines.
Carlo and Baker kick off the weirdest week of the year with all the news you missed over the holiday weekend, including calls for the CDC to shorten its isolation window as Omicron sweeps through the country.
