Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Interest in the concept of the metaverse is heating up as more companies get on board, and Cathy Hackl, CEO of Futures Intelligence Group, a metaverse-focused consultancy, joined Cheddar to talk about trends to watch out for in 2022 and what it will take for it to be more than just a buzzword. Hackl noted that businesses likely will have to consider big technology upgrades in the upcoming year in order to keep up. "We're going to need new levels of computing power to be able to enable shared virtual experiences, both in VR but also in augmented reality," she said.
Stocks closed near session highs today amid a rebound from sell-offs fueled by fears of the Omicron COVID-19 variant. 1879 Advisors Vice Chairman Jim Bruderman joined Cheddar News' Closing Bell to discuss the markets' close and new economic data out today.
Small businesses in Washington, DC, are getting a visibility boost through the non-profit Grow Golden. The initiative connects local entrepreneurs with empty storefronts to establish pop-up shops in the heart of the DC business district, called the Golden Triangle. Cheddar's Arielle Hixson spoke with the small business owners about their experience building exposure through the program during the holiday season.
Home flipping is turning into a competitive space and a less profitable one according to the property database ATTOM. Todd Teta, chief product officer at ATTOM Data Solutions, joined Cheddar to break down key findings of the report, why the home-flipping market is raking in fewer returns, and what he thinks may have been behind real estate marketplace Zillow withdrawing from the business.
The metaverse took the world by storm in 2021 and it is just the beginning of the virtual universe. Consumers are jumping on board and companies like Meta and Roblox are already taking advantage. Entrepreneur Andrew Duplessie joined Cheddar to discuss how the metaverse will impact the future of socialization and business. "If I'm doing anything right now, I'm building an app, I'm jumping into that ecosystem, and I'm testing it. I'm seeing what people think," he said.
