Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
The NCAA voted to streamline their constitution at their annual convention on Thursday. Each of the three college divisions can decide how student-athletes can make money from outside sources but still restricts schools from directly paying its players.
Netflix beat its earnings projections for Q4 — but the stock still plummeted as the streaming pioneer cut back on its forecast for future subscribers. Michael Robinson, the chief technology strategist at Money Map Press, joined Cheddar to discuss the report and what's driving the downward pressure on its shares. "It's the growth is really what's worrying people," he said. "'A' we have slowing economic growth, and 'B' we've got slowing growth for this company, as 'C' we have an increase in competition."
Stocks closed lower Thursday with all three major indexes on track to end the week lower. The tech-heavy Nasdaq is on track for its worst week since March 2020, and is down 12% from its record high. Meanwhile, the Dow closed below its 200-day moving average for the first time since December 2021. The S&P 500 didn't fare much better, falling 1.1%. Christopher Wolfe, Chief Investment Officer at First Republic Private Wealth Management, joins Cheddar News' Closing Bell to discuss today's close, this week's market volatility, and more.
Eric Marshall, portfolio manager, Hodges Funds, joins Cheddar News' Closing Bell, where he says the airlines are still not out of the woods when it comes to their COVID-19 recovery, and also addresses the impact of Omicron and inflation weighing on companies at the start of 2022.
