Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Talent Resources Sports is partnering with ABG Entertainment to host Sports Illustrated The Party during the weekend of Super Bowl LVI, featuring musical performances by Kygo, Jack Harlow, and other guests. David Spencer and Mike Heller, co-CEOs and founders of Talent Resources Sports, joined Cheddar to discuss the details behind putting on the event. “We’re just really pumped that after all of the things that got canceled people will finally have a place to let some steam off in such an exciting moment, such a charged moment with the Super Bowl,” Mike Heller said about putting on the live event after previous COVID-related cancellations.
Mayors in cities like Miami and New York City are considering introducing cryptocurrencies as a way to reduce economic inequality. Miami Mayor Francis X. Suarez has even pushed for distributing Bitcoin dividends to the city's inhabitants.
As companies look toward the metaverse concept to further move their companies online, Shep Ogden, CEO and co-founder of Offbeat Media, spoke with Cheddar about questions investors should be posing to businesses like how customized the metaverse experience will be. "One of the best things that people can do, or companies can do, to be competitive is really find those influencers within the community that are very deep in the space," Ogden added.
Coming off of a horrible week for Peloton on the stock market, another character from a TV series died after riding the stationary bike. Mike Wagner on "Billions" was the latest fictional tragedy, just a month after "Mr. Big" suffered a similar fate on the "Sex and the City" reboot "And Just Like That." Peloton tweeted it had not worked with the Showtime series on the episode.
Ann Berry, Chief Investment Officer at Wheelhouse, joined Wake Up With Cheddar to break down why Netflix stock saw such a steep decline in after hours trading on Thursday.
Bill Lawton, Principal Research Engineer AT Georgia Tech Research Institute, joined Cheddar News to break down the latest with the controversial rollout of 5G, as the FAA continues to investigate possible flight disruptions.
Dan Ives, managing director and senior equity research analyst at Wedbush, sat down with Cheddar News' Baker Machado to break down the implications of this deal for both Microsoft and Activision, as well as competitors like Sony.
