Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
A year after the r/WallStreetBets community on Reddit drove GameStop and other meme stocks to unprecedented heights, the subreddit seems to be losing its luster among retail investors. Caitlin McCabe, markets and retail trading reporter from The Wall Street Journal, joined Cheddar to talk about the waning popularity of the group “Users are going on to find the next GameStop, and instead, they're seeing many of the new users who have joined the subreddit still talking about GameStop and AMC," McCabe noted. "And, they've become frustrated as they're ready to move on from those original meme stocks."
Tech titan Microsoft reported its second fiscal quarter of 2022 earnings on Tuesday, its first earnings report since announcing its plans to acquire gaming company Activision Blizzard in a multibillion dollar deal. Steve Larsen, co-founder of PlannerDAO, explains the role that cloud services played for Microsoft in the quarter and what the future may hold for Microsoft in the midst of the new acquisition.
Microsoft is expected to report financial results for its second fiscal quarter of 2022. It comes after the company beat on its top and bottom line in its previous four quarters. John Freeman of CFRA Research explains what investors will be keeping an eye out for as Microsoft continues to expand its domain.
Sam Stovall, Chief Investment Strategist at CFRA, tells us what to expect as the month of January comes to a close, and whether or not recent market volatility is at all indicative of how the year will likely forecast.
Plant-based meat giant Beyond Meat's reign over the fast food world continues, as McDonald's announced that it is expanding its test of Beyond's McPlant burger, to nearly 600 restaurants, an increase from the eight that it's been testing in since November. This comes less than two weeks after Beyond Fried Chicken made its nationwide debut at KFC restaurants, the first time that plant based chicken has been widely distributed in a fast food capacity. Arun Sundaram, Senior Equity Analyst at CFRA Research explains why these latest collaborations may be proof that Beyond Meat products could slowly be becoming an unlikely staple in the fast food and chain restaurant world as consumers opt for more healthy food options.
It's a big weekend for sports betting, with the NFL conference championships and Australian Open finals expected to bring the industry even more traffic. And if record viewership of the divisional playoff game between the Chiefs and Bills was any indication, sports betting will only continue to grow as football season comes to an end. Joe Raineri, sports betting analyst at SportsGrid, joined Cheddar to discuss how these sporting events could impact the industry, which is expected to get even bigger in 2022.
