Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
General Motors will be releasing its earnings report on Tuesday. Paulina Likos, investing reporter for U.S. News & World Report, joined Cheddar News to discuss how investors will be eyeing the automaker's forecast as it expands its EV division and attempts to navigate a supply shortage."Investors, first and foremost, are going to want to understand how the company has been able to navigate the chip shortage and how they're going to be able to do that throughout the year to come," Likos noted.
If you're in China you may have noticed that the 1999 film "Fight Club" which features Brad Pitt has somehow got itself a new ending. In the new ending on the streaming service Tencent, the narrator is killed and the explosions are replaced with a black screen saying "the police arrested criminals".It's unclear as to exactly why the changes were made. However, it is the latest example of China playing by its own rules when it comes to entertainment and attempting to control everything its citizens watch. Media Reporter at Axios, Sarah Fisher, joined Cheddar to discuss more.
Neil Young gave the streaming service Spotify an ultimatum demanding that his music be removed if the Joe Rogan experience remained on the platform. Joe Rogan's platform has been questioned a number of times as a result of some of his takes on covid treatment strategies and at times downright misinformation. Ultimately, Spotify decided to stick with Joe Rogan's podcast. The Director for the Business and Entertainment Program at American University, John Simson, joined Cheddar to discuss more.
