Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
Getting you caught up on the stories you need to know this morning: Matthew McConaughey lends his voice to the gun control fight in congress, at least 30 people were injured in Germany after a car plows into a crowd, and a new weight loss drug shows promising results.
Michelle Bond, CEO of the Association for Digital Asset Markets, joins Closing Bell, where she breaks down the Responsible Financial Innovation Act, which would not only establish a regulatory structure for digital assets, but hand over crypto oversight to the CFTC instead of the SEC.
Caleb Silver, Editor-in-Chief at Investopedia, joined Closing Bell to break down what Target's lowered forecast means for the retail industry ahead of Friday's CPI report.
Jim Corridore, Senior Insights Manager at Similarweb, joined Closing Bell to break down the competing offers from JetBlue and Frontier as both airlines look to join forces with Spirit Airlines.
Child care marketplace startup Kinside announced raising $12 million in a Series A round led by venture capitalists who are mothers themselves. The company aids parents searching for affordable child care easier by providing concierge support in a marketplace of verified professionals and helping them tap into flexible spending accounts (FSA) and other benefits. Founder and CEO Shadiah Sigala joined Cheddar News to talk about the fresh funds and the ongoing effects of the pandemic on the care of young children.
Apple revealed its plans for new IOS software, products, and more at its Worldwide Developers Conference. However, new features added to iMessage, including options to delete and edit already sent text messages, stole the show.
Hyatt Hotels released new data showing just how seriously consumers are looking at summer 2022 for revenge travel following previous disruptions from the pandemic. Joan Bottarini, CFO of the hotel chain, joined Cheddar News to break down the report. "We've got on the books a 15 percent increase on a global basis in demand over the summer months from June to August," she explained.
