Using Art to Advertise with The California Sunday Magazine and Dropbox Paper
When Dropbox wanted to advertise their product, "Dropbox Paper," they were looking to tap into the young creatives market. Dropbox turned to The California Sunday Magazine, but instead of taking out an ad in their paper, Dropbox went a more creative route by creating an ad that illustrates the process of using Dropbox Paper.
Dropbox Paper teamed up with the weekend magazine to show how creatives can collaborate from all corners of the world through the cloud. The project resulted in three unique films, created by 25 individuals, across 3 continents, and 6 different time zones. These team members never met, but were still able to create together.
Chas Edwards, President and Publisher of The California Sunday Magazine, joins Cheddar to explain how this initiative is an illustration of where the advertising world is going. Consumers don't want to be served ads, they want to consume more content.
America’s second most-hated chore is washing the dishes, according to Procter & Gamble, and to alleviate the stress of scrubbing, P&G invented Cascade Platinum Plus
Microsoft is reportedly looking to invest $10 billion in OpenAI, the parent company of ChatGPT, which would place the value of the company at $29 billion. Investors believe the new technology company could change the world as Google did.
Microsoft said it doesn't comment on rumors or speculation after Cheddar News asked for a comment about a report that the tech giant was in talks for a $10 billion investment in OpenAi.
Caleb Silver, editor-in-chief of Investopedia, joined Cheddar News to discuss playing the bond market, specifically corporate bonds and the risks involved.
